The files in the following google drive are compilations of all the poster iterations I made. I adjusted many different things with the same concept, exploring scale, placement, repetition and gradient colours.
Experimenting with how crowded the poster should be and how much space should be left empty, while adding smaller secondary elements, I found that the best option was to not repeat the main typographic element and instead exaggerate the gradient “tail”. The smaller typographic elements were repeated in the background.
To remove the “plastic” feeling of the typography, I added a grain texture, which brought back a more analog idea that reflects upon “film”.
In the following google drive, I have included some exploration with image treatment, an initial brochure layout and the last one I worked on.
I wanted to try to capture the feeling of the typography in the images, so I ended up deciding to go with the gradient fadeout.
In my initial brochure layout, I found that there was something missing with the type, so I fine tuned it and added repetition to some elements.
I first made a short exploration video with my main typographic elements repeated.
This is the second sketch, featuring the gradient and the secondary typographic elements.
This is the storyboard I made: