More than Words; Wolfgang Weingart

Wolfgang Weingart – Poster Kunst Kredit 1979.

Typography in Postmodernism, late 20th to early 21st century expresses the new technologies and idea’s that come with this period. “Adobe Systems” was developed in 1982 by John Warnock and Chuck Gerschke, this was a huge finding in the history of typography and design (Tselentis, 2012). With these new findings, type is expressed more as an art form. The ability to visually abstract type and design pushed designers to go beyond simplicity. In this time period simple type design wasn’t as common, designers were expressing their work and pushing it to the extreme in order to grab the attention of the viewer.

Wolfgang Weingart – Poster Kunst Kredit 1979. https://www.aiga.org/medalist-wolfgang-weingart
Wolfgang Weingart – Poster Kunst Kredit 1979.
https://www.aiga.org/medalist-wolfgang-weingart

The design “Poster Kunst Kredit,” by Wolfgang Weingart uses photoshop to collage graphic design and typography together in a coherent piece. The typography in this is very small scale compared to the imagery, but still visible and relating to the imagery. The letter weight is very bold, making them still stand out just enough against the intense background imagery. The scattered collage makes the imagery somewhat chaotic, whereas the type is a more controlled version of the expression. The black, white, grey gradient type are strategically placed throughout the same colours of the collage. The alignment of the black, white, and grey collage and type merges in a way that reflects and playing into the overall collage design. With the straight alignment of the type, the three dimensional collage stands out. Also the hierarchy was well thought out as the important type is larger. The 3D aspect makes the larger type seem closer and the smaller, less important type further.  Weingart organized this graphic design poster well, as there was a quite a bit of information (type) to place on the page. His designs combined type and graphic design styles in an interesting way with his blend of different techniques that reflects the expression of Postmodernism. He approached this in a unconventional, expressive way, speaking to the Postmodern design era.

Wolfgang Weingart’s posters reflect the use of digital sampling and Photoshop. Weingart expressed his work through photoshop layering, he was known as the “father” of the New Wave (Meggs, 2016). Type has no limit in the digital age, designers like Weingart push boundaries with their designs. Postmodernism is defined as ‘defensive’, in a state of argument. Culturally and socially, this was an era of sparking controversy and challenging modernism with forward thinking. This forward thinking is expressed in typography design through the use of collages, layering, black and white, intense layout, and sharp, rigid design. These postmodern designs were elements on the page going against normal design, challenging new designs and layout, much like the controversial, going against the grid way of thinking that came with this era of Postmodernism (McRobbie, 1994). Weingart successfully expressed the era Postmodernism style through his designs. The collages, layering, black and white, intense layout, and sharp, rigid design of his designs, and complementary type all worked together in his “Poster Kunst Kredit” design.

Works Cited

McRobbie, Angela, and Angela Mcrobbie. Postmodernism and Popular Culture, Routledge, 1994. ProQuest Ebook Central. 

Meggs, Philip B, and Alston W. Purvis. Meggs’ History of Graphic Design, 6th Edition. John Wiley & Sons, 2016. Print.

Tselentis, Jason, et al. Typography, Referenced : A Comprehensive Visual Guide to the Language, History, and Practice of Typography, Quayside Publishing Group, 2012. ProQuest Ebook Central. 

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