The book cover I’ve chosen to redesign is “The Great Gatsby,” by F. Scott Fitzgerald, published in 1925. The novel was written and takes place in the roaring twenties. I wanted to highlight the appeal of the glamorous nightlife that is envisioned in the book. The roaring twenties was a time of change; a new nightlife scene had arose, fashion, music and other cultural trends were changing. There was a cultural shift happening during this book that I wanted to highlight in the cover.
I wanted to keep a similar colour palette to the original, as I feel it expressed great emotion through the colours. The deep blue as the main colour with yellow shining in the centre highlighting the title, and hints of red to contrast. The bright yellow in the middle reflects the bright shining lights in the nightlife scene. The woman is mysterious, as we cannot see her face, and is looking into the light. I wanted it to be sort of mysterious, but enticing where you are drawn into this light. Reflecting the glamour nightlife of the 1920’s in the bright lights, with a theatre type of setting. Also, reflecting the roaring twenties, showing an outlined illustration of a woman dressed in a flapper outfit. I used the typeface ‘broadway,’ an art deco font from the 1920’s. This helps sell the allure of the nightlife, as this type of decorative font was often seen in nightlife poster designs. The type is the main focus point as the black outline of the woman and the bright centring light draws your eye to it. Then the viewers eye is drawn to the woman and then moves down to the authors name.
My cover redesign was inspired by the Art Deco posters of the 20th century, below are some of the design that inspired me. The simplicity of the flapper girl, I thought would be a good subject for the cover. The typefaces, shining lights, and the allure of the entertainment scene in John Mailley’s “Zeitgeist” (shown below) inspired the design of my cover. “Aurore,” by Jean Chassaing inspired me to try to create a large gradient of light that draws your eye to the type.