Blog Post 2 – Graphic Design History.

Contemporary Design vs. Historical Design – Modernism.

In the present, people mix different types of design styles and techniques to which makes their designs more personalized and interactive. People take all different types of styles and mix them to make it their own and to create a new look or trend. Contemporary designs can be reflected upon modernism since modernism was a style that was characterized by decisions to reject art styles of the past and experimenting with different new materials and techniques to make each design unique. The aim of modernism in graphic design was to create art that could reflect a modern society with uses of bold colours, simple shapes, and modern typefaces.  Comparing historical graphic design to contemporary design, there are similarities in the use of bold colours and simplistic designs to make it easier for the viewers to remember what the design was and to be easily recognizable.

Most logos in the present are made to be symbols and pictures that you could recognize in a second if you know about the company. Just like in the 1940s when there were war posters made for information distribution, they were made so that people could easily recognize each symbol and what they stood for. The Citizens’ Defence Corps Symbols poster by Charles Coiner is an example of a design that was made for the government who put out the symbol for people to remember easily due to the simple shapes and the use of bold colours to contrast the white page. Comparing this poster to symbols like Nike, Twitter, and Facebook, although they are not civil defence symbols, they are very recognizable designs that were made for people to be easily perceptible for those who see it. These logos are seen everywhere and many know what they represent and could be identified effortlessly.

 

Charles Coiner civilian defense insignia 1942 | Military poster        6 famous textless logos and why they work | Creative Bloq

Citizens’ Defense Corps Symbol Poster vs. Famous logos in the present.

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