Project02

My Campaign: My idea is to make a funny commercial for Toronto for tourists. Showcase why it is a great tourist attraction and include popular things about Canada.

Client: Air Canada; I chose them as a client because my commercial is a rap song and a song that consists of Canadian lyrics and has videos of me in the Toronto area. Air Canada is a plane and travel agency, and many people use it to go abroad or come to Canada so what better way to attract visitors by grabbing their attention and showing the downtown core.

Opportunity: My target audience is people 15 and up. I made the video dressing weirdly and singing/rapping weird, so it can grab people’s attention and make the video seem less like an ad or that I am trying to convince them to purchase something. The video will seem like the viewer is watching it solely for entertainment.

Insight: Many people do not know which cities are great to visit nowadays. Toronto is one of the most beautiful and diverse cities in Canada. Being home to many celebrities and having famous landmarks, there is so much to experience and learn!

Call To Action: Let Toronto Be Your Entertainment

Delivery: My video is me dressing up as Drake because he is a very famous popular rapper from Toronto and rapping funny random lyrics and keeping it Canadian. I am walking around many places in Toronto, which showcases the city’s beauty and makes the viewer laugh and find the songs catchy to make them want to watch the video more and think about visiting Toronto for real. The other half of the video goes into me dressed as a bootleg version of Doja Cat and singing about how Canada should give the land back to the Indigenous people. It is their right and I also make this video funny but have lyrics saying to give them back the land.

Partner Feedback: Hello! I really like the direction you are going. Definitely expand on the idea of how Toronto became so diverse and multicultural as well as the land before today. Include why Toronto attracts so many people and what it has to offer.

It said the video was too big to post so I submitted it on canvas!

My Outline

Where I live:

  • I live in a metropolis
  • Toronto has lots of buildings and people
  • It is very diverse and has so many cultures and foods 
  • Many small businesses
  • Toronto’s very accepting
  • Lots of greenery in certain areas but barely any in the downtown cores
  1. Truth and relationship:
  • I lived in Toronto since I was born and lived in different parts of the city like North York, Scarborough etc. 
  • I’m not close with my neighbours because everyone seems to mind their business and elderly.
  • I have lots of friends who live near me and are within walking distance
  • I live near many bus stops, two subway stations and a GO train station, so transit is easily accessible for me 
  • In 1983 Scarborough became a part of Toronto
  • Toronto used to be called york in 1796
  1. Reflect
  • Toronto is very diverse and accepting to anyone 
  • It is a busy city with lots of traffic and has the city lifestyle
  1. Story : When Europeans came to Toronto, they found an Iroquois village known as Teiaiagon on the Humber River. But then the Mississaugas, which is a part of the Ojibwa, moved into the area leading the Iroquois to flee and live along the north of the lake.  After the Independence war in America, Toronto’s land was bought from the Mississaugas. In 1793 John Graves Simcoe moved upper Canada’s capital to Toronto, and he named it York because he did not want an aboriginal name. Throughout the last glacial period, Toronto was under the ice in 13,000 BCE. The very first human settlers came to Toronto around 8500 to 9000 BCE. 

The idea for the final: Making a video about Toronto and its history and significance