Gathering insights from Sadhana’s key stakeholders

Students working with the human rights organization, Sadhana, delved into ethnographic research today, interviewing key members of the organization and the surrounding community. By designing specific questions and ways to interact with their interviewees, the students gathered important insights about what the organization means to those its empowers.They will use this information to shape their design process as they work to develop a strong visual identity, which will encapsulate the strength and impact of Sadhana. Maya, Felipe, Zimeng and Monifa will return to the community tomorrow to take their research to the next step.

Zimeng interviews one of Sadhana's social workers, who works closely with the community on various human rights issues.

Monifa talks to Savita Jadhav, founder of Sadhana, about the the communication needs of the organization.