Push

For our last visit before heading to New York, we went to MaRS to meet a start up company named Push. MaRS is a place of networks and incubators that help new entrepreneurs start businesses. It’s a hub of many start-up companies. Mike Lovas, Chief Design Officer at Push, gave us a brief tour of the place. These are the questions I had constructed for him prior to and during the visit:

  • What was your process journey like from product idea to applying in an incubation program?
  • From your experience, what traits are required in a project, for it to be accepted in an incubation program?
  • You are trying to move your product from an exclusive market to a general one. Don’t you feel that the premium quality that the product currently holds will be lost? Do you feel that creating another device all on its own is a better idea.

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Push is a wearable tech company that focuses on high-end athlete’s workout data. They have developed a wearable band called the Push Band that precisely records various different data such as speed, number of sets etc… during a work out. It started out as a quick prototype device that recorded some exercise statistics, and slowly the founders enrolled in an incubation program to make it into an actual product. Mike also ran us through his experience of the incubation program and mentioned several time that it is very hard to run a start up. He had mentioned that for first couple of months they weren’t really able to pay themselves. He also briefly spoke about the business models they had in mind. And how the company was going to push forward. The company was thinking about moving from a very specific market to a bit more generalized one. He also spoke about how the target audience would be shifting and that would force them to simplify their interface.

Reflection:

This trip was a good and educative experience. I was very interested in functional sides of an incubation program, and hearing Mike speak about his experience gave me a good insight about it. The presentation was fulfilling however a little dry. Also, I felt Mike didn’t understand the question I asked, which left me a little disappointed. I admired the company’s dedication towards the product, and at the pace they were able to commercialize it. This trip was also a great example of hardships involved in doing start-ups as well as, the importance of having a good prototype for your product.

Links:

http://www.techvibes.com/blog/push-wearable-fitness-device-2013-06-05

http://ca.askmen.com/sports/bodybuilding/push-fitness-tracking-device.html