Upverter – March 24

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On March 24 we visited Upverter’s headquarters. Upverter is an online platform that allows anyone to design their own circuits with no need to download any kind of software. The presentation we watched answered my questions:

  • How many active users do you have?
  • How many people actively work on Upverter?
  • How competitive is the market for platforms such as Upverter?

Summary

Upverter is located on a small house near Soho Street. Once there, we watched a presentation that introduced us briefly to how the initiative came to be (the three original founders are graduates from Waterloo University) and a bit of their own work. The business has a surprisingly small amount of people actively working on it (around thirteen people), and most of the employers, if not all, are all in the same group of friends that share the same interest for schematic technology and circuits. There’s also an active marketing campaign going on, with active social media channels (Twitter and a blog) constantly updated, even during our visit (the marketing team is formed by one person only but it seems more than enough given his efficiency). Upverter differentiates itself from other similar initiatives for being really open to newcomers and people less familiarized with circuits and its components – there’s an actual tutorial to allow first-timers to build their own idea for the first time.

 

Impressions

Visiting Upverter’s workspace was really interesting because they have an incredibly cozy office and were eager to share their work with us. The fact their software is welcoming to newcomers and people generally inexperienced with circuits is something very positive and unique, and certainly gives Upverter an advantage over its competitors. Once again, the experience of learning the story of a small initiative that worked out well and currently operates successfully is very inspiring and highlighted once again the importance of having financial support in some form. Some people might think that hiring friends only in your business is a bad thing but in this specific case I think it’s something very positive and adequate, especially in the kind of workspace that Upverter has.