[This is my second post I actually wrote in September… but posted it on the wrong blog so… I guess I’ll post it since I already wrote it. I think it was just things I liked at the time.]

I have a book. I like it a lot.

I like it so very much that I’d like to share some of the content I like most.

They’re just pictures that I like looking at, and hopefully others may feel the same. I’ll number each picture (which I just snapped…so, they’re not professional) and then at the bottom I’ll include any corresponding information footnote-style.

This is the book: “New Ornamental Type: Decorative Lettering in the Digital Age” by Steven Heller & Gail Anderson. Thames & Hudson Inc. 2010.

On we go!

1) It’s a Furry Alphabet!

These letters look very alive (or, like they could have been alive once), like they inhabit actual three-dimentional space on the paper. They also look like they inhabit something else, like your garage. But, in particular I love how some tufts exist on one side of the letter which is then juxtaposed with a completely straight angular edge. I think that makes them very eye-catching. Some letters don’t have this though, when you think they would, such as the letter “K” or “Z” here. Interesting. Also noteworthy: the top of the letter “T” has such a whimsical flair, kind of like how you maybe used to do your T’s when you were smaller to make them extra fancy. [The Q and the R have some funny ligature going on… Don’t know how to classify that one. Also, the G is reminiscent of the Modernist  style with extreme thick and thin action. Funny for a font that is inspired by Futura Bold. -Present Me] The font is structured but so loose all at the same time.

2) Nature-y

p 114

This one reminds me of an Absolut Vodka ad I saw when I worked as a dishwasher downtown. In the washroom they had this cool television ad /mirror thing (exclusively showing the same Absolut ad) and it was really visually captivating because it was just different words-in-scenes slowly fading and then reappearing across this mirror. The Absolut ad was so similar to this concept that I really think [Sagmeister] did those ads [actually… some other designer kind of ripped him off while he was in Indonesia according to a random website. He could have been inspired, but they looked totally the same.] The letters really remind me of a grown-up version of Charlotte’s Web, (you know it don’t even lie…)

Charlotte’s web


p 19

This one just fills me with glee. It’s so playful, but also very stunning and complicated. I love the old-fashioned, kind of vaudeville feel it has. Also, how the letters are arranged themselves -not in straight parallel lines- also accentuated their jaunty feel. The letter “D” has a design resembling an old barbershop spinner thing, but it might stand out just a little too much. I’m not sure. Also, each letter is different like the two D’s and the two A’s for example. Look at the A in “HAND”. Wow.


1) p 95 Title: Fontlab 001: Hirsutura; Designer/Illustrator/Photographer: Craig Ward; Client: Fontlab; Primary Font: Custom made, based on Futura Bold.

2) p 114 Title: Trying to Look Good Limits My Life; Design Firm: Sagmeister, Inc. ; Art Director Stefan Sagmeister; Designers: Stefan Sagmeister, Matthias Ernstberger; Photographer: Matthias Ernstberger; Client: “Art Grandeur Nature”; Primary Fonts: Custom made.

3) p18 Title: Handmade; Design Firm: Misprinted Type; Art Director: Eduardo Recife; Client: Self; Primary Font: Handmade

Typeface Official Trailer

November 22, 2011

Since today we are all stuck into a computerized world and designers are mostly producing works in an digital environment, I thought it might be an interesting have look at the older approach on the type works.

A video that has some tips on how to identify fonts which I found quite interesting since I some times have difficulties on determining fonts…

comic sans you say?

November 22, 2011

If you’ve heard that comic sans is a classy font, I hate to be the one to break it to you, but it’s far from “classy.” This is definitely based on one’s own opinion, but I feel like ranting about my hatred  “negative feelings” towards the typeface. Comic Sans was released by Microsoft Cooperation in 1994 as a mock of the traditional comic book font. Personally I think that the font is painful to look at because it’s lack of repetition and form. For example; the lowercase ‘s’ has some form of serif on the top of it, while the uppercase ‘S’ doesn’t have any form of serif.

There is no unity and the letters do not fit together as one. So not only does it look like a child’s font, but it looks like letters have been pulled and mashed together from different fonts. Essentially I believe that this would be considered as a Funky Font, which can be used… But only if absolutely necessary. It’s like when someone would use dripping letters to convey that something was scary.
All I’m saying is that please be careful when choosing fonts and if you do decide to use comic sans… Please re-think.








At last!

November 21, 2011

While I was researching for the 27th letter assignment I cam across a new symbol that is in the process of being patented called SarcMark. It is a symbol that is meant to replace a question mark or exclamation mark to express sarcasm. Personally I hope this catches on because sarcasm is something that has always been difficult to express through text or IM. The elements of the symbol all make sense and I think it would be able to be reproduced in different fonts while remaining legible.


Just so you guys can see…

November 21, 2011

Eariler I commented on a post where I discussed a beautiful font I discovered called Esta.
This is said font:

Not the best illustration of how lovely this font is but it does show the ligatures and the curvy serifs that I love.

I also thought I would share an image that I wish I had posted earlier in this blog because it pertains to our last assignment.

This was actually the image that inspired me the most after Saskia showed us the example of OX soup broth packaging. It’s actually student work that I found just while I was browsing for similar ideas. From what I gathered, the assignment was to make several cubes (I’m not sure if the topic was specific, but I know it needed to involve type) and the graphics had to connect in at least one way on each side when stacked. After reading this my brain exploded with ideas that I couldn’t wait to explore. Even now I’m thinking about all the different things I could have done with that assignment to improve it’s strength. Oh well, maybe next year.

Sorry I didn’t post this for you guys earlier!

I was just watching t.v. and the amc logo came up and I thought it was really interesting how they chose to use a lower case “a” against an upper case “MC” and how I’ve never really noticed it until now. Having only scanned my brain for a few seconds, if someone can think of and find another instance of this I think it would be worth posting especially after how much we stress a consistency of uppercase, lowercase and the hierarchy between them.


Another thing I noticed the other day was when I was watching a documentary called Radio Bikini. It was about the nuclear bomb testing in the ocean so this was in the late 40’s. In class Saskia mentioned the lost art of poster making. So here’s a screen shot showing these beautifully made protest signs.

In contrast, modern protest signs are either crudely written on pieces of damp cardboard or printed with some ridiculous offensive image plastered on it.

Anyway, enjoy and discuss!

Gap’s Branding Misadventure

November 20, 2011

Candi’s previous post commenting on Eaton Centre signage-spotting made me recall a very interesting risk that The Gap (a gigantic company) took recently when they decided to switch up their logo:






The comments themselves at the above link are so hilarious and definitely have a read-worthy discussion if nobody else comments, but what makes one logo different than the other? I suppose of you look at the history of the Gap and its original “brand” (it began selling Levi’s jeans in ’69) that it has kind of a traditional American hard-working, celebrating-the-human edge that perhaps fans of the Gap felt a bit lost without its sturdy but slim, tall serif lettering. This is such a perfect case-study to examine customer’s reactions to different fonts and what they represent, what they “feel” like, what they are. Like, I agree with them; The old logo is supersexy, new one however, there’s nothing “Gap” about it. It really does miss the mark. It uses a font that has style, undeniably, but Helvetica kind of has a genetic quality with a wonderful ability to ‘speak’ with ultimate clarity, which is amazing for some things but using it when you want to distinguish a brand from all others? Maybe not the best choice, and so spoke the people. Gap’s original logo however, that could only be Gap. The colours (white on blue) mean a lot as well. What surrounds the letters in a logo is as important as the letters because ultimately they go hand in hand and the customers experience them as one unit.


What’s Your Favourite Font?

November 18, 2011

I asked this at the end of my ‘Helvetica’ post and no one responded, but since this is Typography class, I think it’d be interesting to find out what everybody’s favourite typeface is.


Mine is Helvetica. I prefer the look of sans serifs because they emcompass a more contemporary look and feel. I love love love the double-decker ‘a’ and its counterform in this font. I almost use Helvetica just because of the a. I also love how sleek and clean it is. Even though there is some debate to how much Helvetica has been used throughout history, just looking at the variety of things the font’s been used for proves its versatility. Helvetica Neue UltraLight is my favourite. 🙂

Lego Alphabet

November 16, 2011



This is an artist/cartoonist that I stumbled on a while ago and as I was going through his work I noticed that he had constructed the alphabet out of Lego. Not only are these letters Lego but they’re also fully functional lego spaceships, enjoy!