exercise three: group taste (milka, sarah, dallas, braden, k, carson)

Highlighting:

One thing to remember about working with highlighting would be that less is more. When highlighting is used sparingly, it is in turn effective. It helps communicate a message that the highlighted text or image is important. Using many highlights will send the message that many things are important, and the more important things there are, the less important they seem.
Through means specific to text, highlights can appear in variations such as boldness, italics, underlining, and typeface. All four of these techniques bring out text visually, but italics compromise legibility, underlining will add noise to a composition, and typeface differentiation can make your composition appear separated and juvenile; it will not look unified.
Highlighting techniques with usability on both text and images are colour, inversing, and blinking. Colour is fairly self-explanatory: a colour contrast within a composition will draw attention to itself and cause the viewer to notice it, but in many cases, can look juvenile if it is not done subtly with other highlighting effects included. Inversing can be done by surrounding an image of piece of text with an area of the same colour, then flipping the colour of the text or image to its opposite, creating a large area of colour with details taken out: a much more bold approach. Blinking is also very common, just like one will see on an emergency vehicle, but is only effective when used sparingly as well. Without moderation, blinking just becomes annoying and distracting. Limiting the blinking effect to emergencies would be a wise decision.

Interference Effects:

There are two groups of interference effects, one being ‘interference effects of perception’, the other ‘interference effects of learning’. Under these two groups are four more specific effects: ‘Stroop’ and ‘Garner’ interferences which belong under the perception group, and ‘Proactive’ and ‘Retroactive’ interferences which fall under the learning group.
Stroop interference explains the phenomenon that occurs when reading the names of colors is done with greater difficulty if the text color for, example, the word ‘green’ is actually red. Similarly, Garner interference explains that it is harder to name shapes in two columns that for example have a triangle on one side with a square on the other than a single column of shapes. Interference effects of perception generally occur when there is a conflict between codes. Proactive interference is the effect of already existing knowledge hindering one’s ability to learn something new, such as a language. Certain grammatical rules may not be transferable, say. Retroactive interference is when new information becomes cluttered and unclear when mixed with information you already have stored. This is the case when learning new phone numbers. Interference effects of learning generally occur when the information is all presented in similar formats.

Law of Pragnanz:

When taking a look at the Gestalt principals of perception, the Law of Pragnanz happens to be essential when it comes to design. It is defined as everyday reality transformed into a very simple and basic form. Fewer rather than more elements is better especially if those elements are powerful and are easily read and understood by others. Also, by having a symmetrical composition as appose to an asymmetrical composition will make an image more manageable and less complex.
For example, the image Olympic symbol shows us a sequence of five solid circles rather than having more complicated shapes. Symmetrical, simple and regular is a better solution.
The reason for making all of these shapes much less complex and simple is not just for the image to look appealing, but it is also a way for people to remember the image better. With all of the principals of design taken into consideration, and when the Law of Pragnanz is followed through, the end result will be successful.