Student Persona- Danijel, Jessica, Sara, Laura

March 6, 2011

Name- Albert

Age- 21

Clothing- Skinny Jeans and T-shirt

Music- Indie and Local Bands

Residence- Living with 2 other roommates in a studio-apartment space.

Likes- Painting, going to galleries, going to the MOMA, parties, coffee.

Dislikes- The ROM, Government cuts for the Arts, not enough time to finish paintings assignments, fine arts.

Most udes device- Canvas and paintbrush

Ocuupation- Student

Web usage- 10 hours a week

Pet- dog and cat

Hangs out- at galleries and music events.

Discipline- Drawing and Painting

OCAD STUDENT PERSONA: Melanie, Reid, Josephine, Min Jee, Heejae

March 4, 2011


Age: 18

Location: lives at home with her parents in the suburbs

Education: First year Graphic Design student

Clothing: large backpack, Chuck Taylors, American Apparel brand clothing, head bands, bows, vintage sweaters

Food: McDonalds

Hobbys: hanging out in the the learning zone/Annex building

Music: anything “indie”

Loves: art, music, babes

Hates: mainstream “bullshit”, computer moniters, intimidating third and fourth year students,

Exercise 8 Persona Josef, Anna, Eman, Inwoo, Debbie

March 3, 2011

Name- Jeff

Age- 19

Clothing- Casual wear (jeans, t-shirt, hoodie)

Music- Indie

Residence- Single Apartment

Likes- Reading, Gaming, Coffee, Puzzles, thoughtful people, good grades

Dislikes- Crowds, parties, wasting time, disorganization

Most udes device- Laptop

Ocuupation- Student

Relationship status- single

Web usage- 50 hours a week

Pet- fish

Hangs out- At home, library

Discipline- Industrial design

OCAD Student Personas – Tanya, Ainura, Keight, Dayna

February 19, 2011

Britnee: the fashionable person

Age: 20

Location: downtown Toronto

Education: Advertising

Hobby: shopping for clothes and accessories

Clothing: skinny jeans or leggings, high-heeled shoes, jewellery and other accessories, designer labels

Music: pop music

Food: organic food, sushi, claims to be vegetarian

Loves: magazines, standing out, the latest gadgets, facebook

Hates: blending in

(image accredited to flick user manon.paradis)

Exercise Eight: OCAD Student Personas

February 18, 2011

“Personas (figure 5.8) are a documented set of archetypal people who are involved with a product or a service. . . . To create a persona, designers find a common set of behaviours or motivations among the people they have researched. This becomes the basis for the persona, which should be given a name, a picture, and a veneer of demographic data to make the persona seem like a real person.”

(from Dan Saffer, Designing for Interaction, 89-119)

In groups of four, generate one detailed persona from the list we generated in class on one 8.5″ x 11″ page. As per the example above, your persona must consists of a name, an image and a “veneer of demographic data.” This data provides the detail that helps make the persona seem like a real person. Provide at least twelve facts about your persona, including at a minimum the answers to the following questions.

  • What do they wear?
  • What do they eat?
  • What do they listen to?
  • Where do they live?
  • What do they love?
  • What do they hate?

Pin your provisional persona to the wall for the remainder of the class. After class, post your persona to the blog with any necessary enhancements, such as a photograph. Remember to include the names of all the members of your group in your post.

Exercise Eight is due at 12:00 on Friday, March 4.