Exercise Eight: OCAD Student Personas

“Personas (figure 5.8) are a documented set of archetypal people who are involved with a product or a service. . . . To create a persona, designers find a common set of behaviours or motivations among the people they have researched. This becomes the basis for the persona, which should be given a name, a picture, and a veneer of demographic data to make the persona seem like a real person.”

(from Dan Saffer, Designing for Interaction, 89-119)

In groups of four, generate one detailed persona from the list we generated in class on one 8.5″ x 11″ page. As per the example above, your persona must consists of a name, an image and a “veneer of demographic data.” This data provides the detail that helps make the persona seem like a real person. Provide at least twelve facts about your persona, including at a minimum the answers to the following questions.

  • What do they wear?
  • What do they eat?
  • What do they listen to?
  • Where do they live?
  • What do they love?
  • What do they hate?

Pin your provisional persona to the wall for the remainder of the class. After class, post your persona to the blog with any necessary enhancements, such as a photograph. Remember to include the names of all the members of your group in your post.

Exercise Eight is due at 12:00 on Friday, March 4.