Project Three: Experience Evaluation

It’s easy to spot a crowd from any distance, and by some unwritten law of nature, they attract people effortlessly. Another such unwritten law is that kids like large objects. Combine the two and you get this group’s Project Three.

The group created a larger than life version of the ever popular novelty gift word magnets on duct-taped cardboard boxes. The boxes were made simply of cardboard and the words were written in large block letters on the sides. Even without a group member explaining the project, it was immediately obvious what the purpose of these boxes were, though not necessarily due to an already existing version of the ‘game’.

It was interesting to see people of varying age groups and personality types enjoy this experience on different levels. Kids were attracted to the objects because of the size and large lettering; the vocabulary was simple enough for children to read and create their own sentences. Parents saw this as an opportunity to teach their children, and guided the kids in looking for the right word to complete a sentence. Some people like to do-it-themselves and moved the blocks themselves.  Some people like to watch and direct from the sidelines. Most people got a good chuckle at the absurdity of the sentences constructed, which was further amplified after being read by the voice of a child.

From what I could observe, the project was probably simple to execute (cardboard panels duct taped together and words written on in sharpie) so I would have liked to see perhaps even more blocks and some colour application. The materials chosen were appropriate – cardboard is recyclable and light enough for a child to lift. The words chosen were also appropriately silly (juicy, water-gun, zebra).

Overall, I think the experience was a fun one that appealed to most people, even though it was not necessarily the most original. There’s something about the scale of the boxes and silliness of the words that make this experience reminiscent of childhood fun. Although the life span of a sentence is quite short, and perhaps it won’t be remembered a week from the experience, the spontaneity and moment of laughter make up for it.