What is Experience Design?

“Experience design is the practice of designing products, processes, services, events, and environments – each of which is a human experience – with the specific focus of the design activity being the quality of the user experience. In turn, the quality of any experience is a combination of factors which include individual or group needs, desires, beliefs, knowledge, skills, experiences, and perceptions. Experience design combines technological innovation with social innovation, psychology, linguistics, cognitive science, architecture and environmental design, information design, ethnography, brand management, interaction design, service design, storytelling and heuristics.” 

(Source: Alex Manu)