Colours for Conservation

The Learning Zone is hosting a new exhibition of environmental activism posters, Colours for Conservation by Linda Montgomery’s first year students Colour in Context graphic design class.

Patagonia, a leading outdoor and sportswear apparel designer, collaborated with OCAD University first year design students last fall to create artwork inspired by the environmental concerns of local organizations.

The students brought forward their colour theory, graphic design and inter-personal skills to create original posters representing the voice of their chosen environmental organization. A few of the organizations represented were Friends of the Rouge Watershed, Not Far From The Tree, the Waterfront Regeneration Trust and Lake Ontario Waterkeeper.

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The posters were exhibited at Patagonia’s King Street location, and a public poll selected the winning design. Patagonia donated a $1000 grant to Fatal Light Awareness Program (FLAP) in recognition of Avery Kua’s winning design representing their environmental message. For Avery, Patagonia awarded a new winter coat.

The runners-up of the contest were as follows: 2nd place Rachel Hurst (Greenbelt Foundation); 3rd place Jinhee Kang (Project Canoe) and Carmen Chan (Fresh City Farms); 4th place Seraphima Zibnitskaya (Citizens Concerned About the Future of the Etobicoke Waterfront); 5th place Michele Choong (Escarpment Biosphere Conservancy), Pei Ying Cheung (LEAF) and Katrina Mitchell (The PINE Project); 6th place Kaitlin Martin (Blue W), Vanessa Lira (Friends of the Rouge Watershed), James Pacitto (LEAF) and Brandon Meunier (The PINE Project).

This kind of collaborative project helps broaden horizons for young designers and gives their work greater meaning and foundation in their community,” said Faculty of Design Instructor Linda Montgomery.

The exhibition is on until March 7th. We hope that everyone will take this opportunity to see this wonderful collection of posters.

Visit Snap Toronto and Mountain Life to read more about this successful collaboration.

 

 

About The Author

Heather Evelyn

Learning Zone Technician at OCAD University Library.

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21

02 2013

3 Comments Add Yours ↓

The upper is the most recent comment

  1. 1

    Hi Marta and Heather,

    Thanks for a hanging a great show and posting this on the LZ Blog!
    looks awesome, will pass along to the all the colour in context students!

    cheers,
    Linda Montgomery

  2. Heather Evelyn #
    2

    It’s great to see design which effectively communicates an important issue.

  3. 3

    Hi Heather,

    The facebook “LIKE” link doesn’t seem to be working? and when I click on the facebook tab it doesn’t show any image, just the captcha code? Let me know when it working and I will post.

    thanks,
    Linda



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