Student Profile: Amanda Lam

Amanda Lam, Student Profile 2017Congratulations to our Learning Zone Student Monitor, Amanda Lam. Amanda has successfully completed her 4 years at OCAD U with a Bachelor of Design. Although, Amanda was born in Canada she moved with parents to Mauritius when she was four. Her exposure to the design world came at a young age because her dad worked in advertising and her uncle was in the graphic design field. Both her dad and uncle are now owners of their design company.

 

 

 LZ: What influenced your decision to major in Advertising?

AL: My dad told me that OCAD U was a really a good school and his creative directors studied there, so I should consider studying there too. When I came to Canada to study advertising it was primarily because my dad really encouraged me, but I ended up really liking OCAD, the design world itself and going into advertising.

Learning advertising at OCAD was really fun but also challenging. It was not what I thought it would be. At OCAD, the focus is on big ideas, concepts and how to bring an idea further and bigger. That’s what I really like about advertising; it puts the idea both squarely with problem solving of a business, and with the design and creative side — that’s fun.

With OCAD, I was exposed to real world clients and briefs and ended up winning the OCAD U Advertising Collaboration Masters Presentation, which was even more motivating. It was the first time I had the opportunity to work on real-life briefs, and it makes me want to do it more.

I’ve learned the importance of networking and making connections. Now that I’m graduating, I notice how more than ever how important it is to talk to people. For design there are a lot of opportunities, it’s just a matter of getting passed being scared about having no experience — just doing it even though you don’t know how to — that’s how I started. You make mistakes, but you have support from profs, parents, and friends to help you out.

Awkmob, Amanda's thesis group

My thesis group named ourselves Awkmob Agency because we bonded over awkward stories. Our group was considered the underdogs and nobody expected us to come in first and second in the Thesis Masters Presentations.

What did you most enjoy about your program?

I love the challenge. In the beginning, I went into the program thinking that I knew what advertising was about, big ads, fun ads but once studying advertising I learned things like copywriting, typography and the importance of design and a call into action. Brands want to see a return investment and getting your target to do something such as the poster may look nice but then what? It can be challenging.

I also liked all of my profs at OCAD, they were real world working people like actual creative directors. It was nice having their view on the industry especially because we are not close to that yet since we are still in school — they would be that step into the advertising world.

What was the most challenging about your program?

I think that advertising is very competitive and that competitive nature of advertising is reflected in our program, that was challenging. Seeing students from the other programs really friendly or chummy, kind of supporting each other but in our program, it is more like competition.

Coming up with new ideas that have not been done, it is something that any designer faces. In such a big world it’s kind of hard to come up with something completely new.

Amanda Lam, Bite project

What do you most look forward to after graduation?

I was looking forward to going back home to the island, to the beach and resorts, and under the sun, but because of the pressures of finding a job, I’m staying in Toronto.

I’m looking forward to finding a job that I will actually like, and to keep on learning. The working world will be so different from being in school, so that is exciting, and a new challenge. Hopefully seeing my work out there, on T.V. or online — that would be cool.

What will you miss the most about OCAD University?

Being able to talk to different design creative students from the different programs at OCAD U. When you go to Grad-ex, you get to see all the students’ work, that you don’t see all year because you are in your own bubble — it’s cool to see other projects and what they are doing. Most of my friends are from illustration program so I’m going to miss them as they will still be here doing a 5th year and I will miss my job at the Learning Zone.

 

09

06 2017

Figure 1 Exhibition

Soft Pink Forms by Clara Lynas

This month and until the end of June, the Learning Zone presents Figure 1. It’s a new exhibition which “engages with the tradition of figurative representation”.

Figure 1 showcases artwork from twelve OCAD University students working in various media and artistic styles to depict the human form.

Approaches range from realistic life painting to the exploration of abstract forms.  Some artists chose to focus on expression, gesture, or emotion, while others tackled our relationships to objects, each other and the spaces we occupy.

Feeling Hot Dysphoria, 2017, Will Brask

Francis Tomkins curated Figure 1 and includes works by Misbah Ahmed, Alexandria Boyce, Wil Brask, Will Carpenter, Jisu Lee, Wenting Li, Clara Lynas, Natalie Mark, James Okore, Rem Ross, Brianna Tosswill, and Dalbert Vilarino.

Figure 1 Exhibition, 2017

On until June 29

 

 

17

05 2017

Call for submissions: OCADU Zine Collective Fandom Zine

The OCADU Zine Collective is producing a collaborative zine about fandom, and they want your submissions!

callforsubs2017Submit your tributes to your favourite artists, stories about your experience as a fan of something, histories of different types of fandom, fan art, reflections on the “fanzine” or your own interpretation of the theme “fandom.”

We will accept images, fiction and non-fiction writing, comics, poems and more!

Submission guidelines:

Formatting: Each page of the zine will be 8.5 inches x 11 inches in size. Please format your submission to fit this size. Each page of your submission should be submitted as a separate file. Please leave at least a 1/2 inch border on every page, meaning images and text should be centered on the page and no larger than 7.5″ x 10.” Please provide us with high quality files, with at least 300dpi/ppi resolution.

The zine will be printed in two colours on the risograph. This means that each colour will need to be printed separately, one after the other with time to dry in between. If you would like to use both colours in your submissions, you can do one of the following: 1) submit each page as a Photoshop file, with each colour on a separate layer (max. two colours/layers). 2) Submit each colour as a separate PDF file. All of your files should be submitted in grayscale. Please title your files/layers as “lighter colour” and “darker colour” so that we know how you would like the contrast of the image to work.

Information needed: Please include a filled-out version of the the attached questionnaire with your submission

Feel free to email us with any questions you may have about formatting your submission(s) before the deadline. fandomquestionnaire1

Deadline: MAY 7th

Send submissions to: ocadzinelibrary@gmail.com

The OCADU Zine Collective thanks the OCADU Student Union for funding for this project.

06

04 2017

9th Annual OCADU Zine Fair

Two days of zines has come to an end. If you missed this year’s edition of the OCADU Zine Fair (or just need a reminder of some of the zines you encountered), here’s a photo gallery of some of the vendors who were at this year’s event…

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Day 1:

Day 2:

 

 

29

03 2017

OCADU Zine Fair

The 9th annual OCADU Zine Fair is this Wednesday and Thursday in the lobby of 100 McCaul!

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Stop by to see work by students and local zine makers including work by Sabrina Tu, Wenting Li, Danielle-Leigh Bogle, Christopher Morro and from collectives such as Grounders Magazine and the Okay Collective (pictured below).

 

 

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21

03 2017


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