Advertising student profile
Sophie Babenko
Bachelor of Design, Minor in Art History
Sophie Babenko will be graduating this June from OCAD U’s Advertising program with a minor in Art History. Between classes and working as a Learning Zone Remote Student Monitor, Sophie also divided her time offering pro bono Art Direction work with The New Kid Collective; a collective created by her friends and classmates, Louise Delfin and Alvin Zheng.
Painting and drawing has been a part of Sophie’s life ever since she can remember, from taking art classes as a child, to studying fine arts in Ukraine. After moving to Canada with her family, she enrolled in the Specialist High Skills Majors (SHSM) fine arts program in high school.
Last week, we sat down with Sophie:
What influenced your decision to major in Advertising?
I have always known that I wanted to work in a creative field but never saw myself pursuing a fine arts career. I took some business classes in high-school and really enjoyed them. For me Advertising is a combination of my interests in arts and business.
I considered enrolling in the drawing and painting program but was always interested in business. My dad worked in marketing in Ukraine and so I have always been surrounded by that industry. I told my parents that I want to enroll in Advertising, they said that made sense because when I was a kid I memorized ads and sang the jingles—it came full circle.
What did you most enjoy about your program?
I definitely enjoyed getting to know people in my program and becoming good friends with them. I think that I got really lucky to be a part of such supportive class. The Advertising program also provided the opportunity to explore the many sides of advertising. You could study photography for advertising or retail which is how some people became interested in UX/UI design, Social Media Management, Strategy etc. I enjoyed how much variety you have in looking at advertising—it was not one straight path, you explored the discipline a little more from different perspectives, and you get to choose what you enjoy the most.
Where are you most productive? Tell us a bit about your creative space.
I am most productive when I am alone at my apartment. I need to focus and not get distracted. However, I am most creative when I am talking to other people. Since I can’t be around my friends during the pandemic, I like to change the setting and to take my work outside when possible.
What kind of books do you enjoy reading?
I really enjoy reading books on art history, especially Renaissance and Baroque. I have always loved reading about artists from a very young age; I would read art books cover to cover. Besides that, I like books based on historical events and the ones that tell individual life stories. My favourite book is One Hundred Years of Solitude by Gabriel García Márquez.
What are your next steps after graduating?
I am looking forward to starting out in the creative industry. The next step will be getting a creative/art direction internship.
What will you miss the most about OCAD University?
I will definitely miss being able to work on all types of projects with other students from my program. The first thing that comes to my mind is the walk to the 6th floor. There would always be someone there, sitting at the big table and you would join them. We were all friends with each other too so, you go and sit and tell them some of your ideas or work on your own—I will miss that collective mind and creative group work.
You can find more of Sophie’s work: