Blog Post 2_ Yayoi Kusama

Yayoi Kusama

One of the artists who would be a perfect addition to the book would be Yayoi Kusama, a Japanese artist who is also referred to as “The Princess of Polka Dots”. As much as Kusama is known to make varying forms of art including installations, paintings, performances and sculptures, they all share the same feature where they are made up of dots. Her usage of dots to create varying forms of art emanated from a dream that she had as a little girl where there was an expanse of flowers that got her a self-obliterating feeling. The addition of dots and marks all over her paintings, clothes, drawings and objects creates the feeling that she is meting into and becoming a component of the larger universe. It is noteworthy that Kusama creates environments made of dots in an effort to get the audience to experience the self-obliterating feeling. Terming the environments her “Infinity Rooms”, Kusama creates the rooms through installation of multitudinous flashing colored LED lights to make mirrored rooms. It is noteworthy that the pinpricks of light in dark rooms are an endless reflection in the mirrors, thereby giving the audience a feeling of being in apparently endless space. In essence, the audience would be surrounded by dots that engulf them making it immensely difficult to tell where one ends or even where the other parts of the room start. Throughout her nine decades, Kusama has persistently reinvented and innovated her style, with her art ranging from art works on paper incorporating intense semi-abstract imagery to the form of soft sculpture referred to as accumulations, as well as the “Infinite Net” paintings that are designed using meticulously repeated arcs of paint that is incorporated in large patterns.

Kusama’s art and design strategy involving polka dots has been incorporated in a wide range of graphic design projects including in the making of logos, as well as product packages. Even more noteworthy is the fact that the use of polka dots in art ad graphic design is not new as other forms of art such as pointillism, which based on the assumptions of color theory. The theory stipulated that the placement of numerous dots of varying albeit complementary colors close to each other would cause the human eye to blend them to intermediate tone. The incorporation of Kusama and her artworks in the text book would come in handy in providing more insights into the concept of infinity in artworks.

 

Work Cited

Bigman, Alex. “The Polka Dot: Art, Cosmos and Graphic Design.” 99designs, 99designs, 23 Jan. 2018, 99designs.ca/blog/creative-inspiration/polka-dots-art-the-cosmos-and-graphic-design/

Morby, Alice. “Yayoi Kusama’s Life and Career Illustrated for New Children’s Book.” Dezeen, 3 Oct. 2017, www.dezeen.com/2017/09/01/yayoi-kusama-childrens-book-graphic-design/.

“Ktdesign.ca/Yayoi Kusama.” Edited by Kaity Panayotopoulos, Ktdesign.ca/Yayoi Kusama, Kaity, www.ktdesign.ca/template-kusama.

screen-shot-2020-04-14-at-2-29-14-pm

screen-shot-2020-04-14-at-2-29-32-pm

screen-shot-2020-04-14-at-2-31-26-pm

screen-shot-2020-04-14-at-2-31-37-pm

screen-shot-2020-04-14-at-2-31-47-pm

screen-shot-2020-04-14-at-2-32-02-pm

McDonald’s_Jessica Choe_Blog Post1

If you think of McDonald’s, what is the first thing that comes to your mind? Fast food? BigMac? Happy Meal? Or Golden Arches? McDonald’s is well known for the Golden Arches which is symbolic of McDonald’s. If you see the image below, McDonald’s logo has a humble beginning from 1940.

screen-shot-2020-02-14-at-3-51-30-am

And I would like to explain how McDonald’s started to use the Golden Arches for their Logo and became most effective and famous symbol of the global fast food restaurant chain.

So, history of McDonald’s is starting from here.

In 1940, the Richard McDonald and Maurice McDonald, these two brothers relocated the restaurant to San Bernardino and was named after the brother’s last name; “McDonald’s”.

After it got successful, they got compelled to change the architect of restaurant.

Two brothers wanted to create distinctive building design that would make their restaurant stand out and advertises itself. And Stanley Clark became architecture of the building, it was when the Golden Arches were created which later became the imagery of world’s famous McDonald’s logo.

It was starting to get rapid growing when Ray Kroc joined the company who is the salesperson by profession. He became the franchise manger under his leadership and marketing skill in 1955 then spread the business in every part of the country. By 1968, McDonald’s has more than 1,000 restaurants operating in the US and opened restaurant facilities in other countries in the next few decades.

logom

These were the significant step in the History of McDonald’ which made it famous around the world. Currently, McDonald’s has more than hundred countries and operates around 3,600 restaurants. From North America, Europe, Asia, the Middle East to Africa and in India. McDonald’s restaurant logo can be easily recognized by anyone from any background.

world-mcdonald

 

McDonald’s logo has significant role in creating its brand image. However, it has been revamped quite of times before finalized in 2006, but the famous arches remained part of its design since 1968. Today, it’s an integral part of brand identity of McDonald’s and makes up the major part of its logo design.

screen-shot-2020-02-14-at-3-17-29-am screen-shot-2020-02-14-at-3-17-57-am

McDonald’s historical behind story is very interesting to know about, but not only that McDonald’s “M” is visually very effective by its shape and colour. For the shape, it is from newly constructed architecture of the first franchised restaurant in 1952. Ray Kroc- incorporated the two arches from the new McDonald’s logo that looks like the letter “M” in 1961 and the newest logo is still remained the same as a brand identity. For the colour, gold(yellow) and red are their symbolic colour for the logo which is primary colour. Therefore, it stands out very clearly, and easy to recognize from everyone because of the attractive red and gold(yellow) colour and single alphabet “M” McDonald’s logo appears on their restaurant’s, advertising, and packaging, so it is one of the most frequently viewed logos. Despite a few slight alterations, McDonald’s has retained the same iconic shape for over fifty years. The logo’s bright colours work well at encouraging food cravings anytime.

Work Cite

Design, Inkbot. “History Of The McDonald’s Logo Design.” Medium, Medium, 12 Apr. 2018, medium.com/@inkbotdesign/history-of-the-mcdonalds-logo-design-abb29ef78741.

https://medium.com/@inkbotdesign/history-of-the-mcdonalds-logo-design-abb29ef78741
Person, and ProfilePage. “Chartipedia on Instagram: ‘I’m Lovin It. The First McDonald’s Was Opened by Richard and Maurice McDonald in San Bernardino, California in 1940. Today, over 37,000…”.” Instagram, www.instagram.com/p/BpiU7Bkn71I/.

James, Nelson. “Logo Series: McDonald’s Golden Arches.” Signs.com Blog, 14 Nov. 2019, www.signs.com/blog/logo-series-mcdonalds-golden-arches/.

Logo Series: McDonald’s Golden Arches

 

 

 

McDonald’s_Jessica Choe_blog post1

If you think of McDonald’s, what is the first thing that comes to your mind? Fast food? BigMac? Happy Meal? Or Golden Arches? McDonald’s is well known for the Golden Arches which is symbolic of McDonald’s. If you see the image below, McDonald’s logo has a humble beginning from 1940.

upload1

And I would like to explain how McDonald’s started to use the Golden Arches for their Logo and became most effective and famous symbol of the global fast-food restaurant chain.

So, history of McDonald’s is starting from here.

In 1940, the Richard McDonald and Maurice McDonald, these two brothers relocated the restaurant to San Bernardino and was named after the brother’s last name; “McDonald’s”. After it got very successful, they got compelled to change the architect of restaurant. Two brothers wanted to create distinctive building design that would make their restaurant stand out and advertises itself. And Stanley Clark became architecture of the building, it was when the Golden Arches were created which later became the imagery of world’s famous McDonald’s logo.

It was starting to get rapid growing when Ray Kroc joined the company who is the salesperson by profession. He became the franchise manger under his leadership and marketing skill in 1955 then spread the business in every part of the country. By 1968, McDonald’s has more than 1,000 restaurants operating in the US and opened restaurant facilities in other countries in the next few decades.

These were the significant step in the History of McDonald’ which made it famous around the world. Currently, McDonald’s has more than hundred countries and operates around 3,600 restaurants. From North America, Europe, Asia, the Middle East to Africa and in India. McDonald’s restaurant logo can be easily recognized by anyone from any background.world-mcdonald

McDonald’s logo has significant role in creating its brand image. However, it has been revamped quite of times before finalized in 2006, but the famous arches remained part of its design since 1968. Today, it’s an integral part of brand identity of McDonald’s and makes up the major part of its logo design.

screen-shot-2020-02-14-at-3-17-29-am

screen-shot-2020-02-14-at-3-17-57-am

McDonald’s historical behind story is very interesting to know about, but not only that McDonald’s “M” is visually very effective by its shape and colour. For the shape, it is from newly constructed architecture of the first franchised restaurant in 1952. Ray Kroc incorporated the two arches from the new McDonald’s logo that looks like the letter “M” in 1961 and the newest logo is still remained the same as a brand identity. For the colour, gold(yellow) and red are their symbolic colour for the logo which is primary colour. So, it stands out very clearly, and easy to recognize from everyone because of the attractive red and gold(yellow) colour and single alphabet “M”. McDonald’s logo appears on their restaurant’s, advertising, and packaging, so it is one of the most frequently viewed logos. Despite a few slight alterations, McDonald’s has retained the same iconic shape for over fifty years. The logo’s bright colours work well at encouraging food cravings anytime.

Work Cite

Design, Inkbot. “History Of The McDonald’s Logo Design.” Medium, Medium, 12 Apr. 2018, medium.com/@inkbotdesign/history-of-the-mcdonalds-logo-design-abb29ef78741.

https://medium.com/@inkbotdesign/history-of-the-mcdonalds-logo-design-abb29ef78741
Person, and ProfilePage. “Chartipedia on Instagram: ‘I’m Lovin It. The First McDonald’s Was Opened by Richard and Maurice McDonald in San Bernardino, California in 1940. Today, over 37,000…”.” Instagram, www.instagram.com/p/BpiU7Bkn71I/.

 

James, Nelson. “Logo Series: McDonald’s Golden Arches.” Signs.com Blog, 14 Nov. 2019, www.signs.com/blog/logo-series-mcdonalds-golden-arches/.

Logo Series: McDonald’s Golden Arches

 

 

Hello world!

Welcome to OCAD University Blogs. This is your first post. Edit or delete it, then start blogging! There are tons of great themes available for you to choose from. Please explore all of the options available to you by exploring the Admin Toolbar (when logged in) at the top of the page, which will take you to the powerful blog administration interface (Dashboard), which only you have access to.

Have fun blogging!