Counterculture is the ability to take an intentional action against choosing the conventional, or mainstream, culture for moral, religious, or aesthetic reasons. The intriguing part about counterculture is that if there are enough non-conforming individuals to form a culture, can that still be classified as “counter” to mainstream culture?

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For the purposes of typographic culture, we will be defining the idea of counterculture as a choice made by an artist, designer, or manufacturer to actively pursue their own ideals, independent from their contemporaries, for the advancement of their personal craft or style.