Typography generally refers to the style, appearance or the visual component of the printed world. It is the method of organizing type in order to make written language understandable, readable and appealing when displayed. Thus, simply said, it can be called the visual component of the written word.
Before the digital age, typography was considered to be a very unique and specialized craft which was restricted to the sphere of advertising public works along with magazine and book design. Examples of these would be billboards, road signages, government documents, and billboards etc. However, ever since the internet took over and became a graphic medium, the whole idea of typography expanded and exploded into various and numerous directions and diversities.
The purpose of this website is to provide the viewer with some information and insights about typography and its history with the help of written content and images by the discussion and analysis of the three main areas and time periods in the history of mechanical type.
The three major periods in the history of mechanical type that will be discussed and described are Incunabula (1450-1550), Industrialization and Mass Print Culture (1800-1900) and Modernism (1900-1950).
Incunabula (1450-1550), which literally refers to the early stages or first traces, was the first stage of typography or mechanical type. They are a series of books that are dated back to the 14th-16th century in Europe.
Industrialization and Mass Print Culture (1800-1900) was the time during the 19th-20th century when the invention of photography and other technologies took place, which led to the transformation and transition of letterforms, typographic sizes and thus a change in the nature of visual information.
Modernism (1900-1950), the era between the 19th century to the mid 20th century was like the breaking point from the past to the present in order to seek new forms of expression and the time when many art movements had taken place post the world war.