Bodoni: Typography & Aesthetics
The Bodoni font is a serif font designed by an Italian designer named Giambattista Bodoni in 1790.
He was always interested in the art of printmaking and metal types since a young age, and he later got the opportunity to help his father’s printing shop. He developed the Bodoni font when he was working in a printing shop in Palma, Spain. The thin horizontal and thick vertical strokes meet at sharp right angles without any brackets and the midpoint of curved letters falls straight down the middle so it is not tilted or shifted in any way.
The development of the printing culture and technology at the time such as the printing presses and precise typeface pieces, papers with smooth surfaces as well as better quality printing ink made the creation of such font with harsh contrasting qualities possible. The shape and proportions of the font are all calculated and measured, giving it a very clean and mechanical beauty. Due to the stress on the verticals in the font, the viewer’s eyes tend to move vertically when reading a text horizontally and needs special attention to the spacing between each line to achieve a more aesthetically pleasing outcome. If the contrast between the strokes is too strong, this could be harsh to the eye, which means it is unsuitable for a large amount of text.