Six-Word Summary: Swiss Style


Text: Universal solutions resonate timeless objective aesthetics.

This poster intends to achieve clarity and order using the gridded placement of Helvetica text, minimal color, and a balance between positive and negative space. It is inspired by Yves Zimmermann’s cover for Typographische Monatsblätter (TM), No. 2, February, 1960 and Josef Müller-Brockmann’s poster Der Film also from 1960.




Works Cited

Chapter 42; The Swiss Grid System — and the Dutch Total Grid. A History of Graphic Design, Filese-style-and-dutch.html.

Swiss Style: The Principles, the Typefaces & the Designers.” Print Magazine, 14 Feb. 2017,

Swiss Design: The Guiding Principles That Influence Flat Design. Vanseo Design, 22 July 2013,

Bigman, Alex. “What exactly is Swiss Design, anyway?” 99designs, 99designs, 22 Jan. 2018, 

Kenna, Hilary. Emil Ruder: A Future for Design Principles in Screen Typography. Design Issues, vol. 27, no. 1, 2011, pp. 35–54. JSTOR, JSTOR,

Staber, Margit. Swiss Design Today. Design Quarterly, no. 60, 1964, pp. 1–40. JSTOR, JSTOR,