6 Words to Describe De Stijl

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6 Words to Describe De Stijl:

Simplified Order, Universal Clarity, Harmonious Precision

De Stijl is characteristically ordered and precise, which Alex Bigman asserts is a reaction to the chaos of World War 1 that preceded this movement. It aims to bring clarity and harmony to design, using basic elements of line, shape, and flat planes of primary colour to create a universally approachable style. Piet Mondrian was an important player in this movement, and created a distinct style of geometric and linear grid paintings that influenced my image here.

http://www.designishistory.com/1920/de-stijl/

https://99designs.ca/blog/design-history-movements/know-your-design-history-the-utopian-de-stijl-movement/

Six Word Summary

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The font I decided to use is inspired by the classic French Art Nouveau. It is based on the works of Alphonse Mucha and the Paris signage of this era. Alphonse Mucha’s JOB Cigarettes advertisement and inspired my composition and incorporates image and text in a flowing, curvilinear fashion. My text, “integrated text & image, cosmetic over communication” relates directly to the Art Nouveau ideal of beauty over all else. Through my composition, I depict this by highlighting the most detailed part of Mucha’s 1887 JOB Cigarettes advertisement and placing my text around it. I chose to do this to show the viewer the focus on the beautiful, curvy lines in the Art Nouveau style.

Source Image:

Alphonse Mucha

Job Cigarettes Advertisement

1887

 

Six Word Summary: Futurism

future

Words:

radical

destroy the past

speed ahead

Futurists were inspired by the movement of machines and the beauty of speed. Futurism is about dynamism brought on by the inventions of faster transport, but it is also about violence and cleansing the world. The futurists saw war as hygienic and wanted to obliterate the history of the past.

I tried representing that through the words I choose and through the perspective warp of the text, showing it traveling forwards, towards the future.

I was inspired by Zang Tumb Tumb and Depero Futurista.

220px-zangtumbtumb-1914 bolted-book-facsimile-and-readers-guide

Six Word Summary – Constructivism – Ian Keeler

design

Social – Constructivism had a strong political component. (Drucker & McVarish, 182)

Minimal – Constructivism used limited colors and simple shapes. (Drucker & McVarish, 182)

Austere – Constructivism stripped away decorations.

Forceful – Typefaces were bold sans-serifs, and colors were powerful. Arrangements were dynamic.

Geometric – Designs had strong angles, straight lines, and perfect circles

Functional – Artists in the Constructivist movement were against “Art for Art’s sake” and wanted to make useful works. (Meggs & Purvis, 301)

After looking through images of constructivist designs assembled by Ilene Strizver (Russian Constructivism and Graphic Design) I decided on a radial composition. The type forms part of the spokes and the design radiates from the word “social” representing the fact that social beliefs were core to the movement. The gear design represents the functionality of the movements, as well the illustrative representation used by Constructivists . The type and color palette also derives from these original works.

Works Cited

Drucker, Johanna, and Emily McVarish. Graphic Design History a Critical Guide. Pearson, 2013.

Meggs, Philip B., and Alston W. Purvis. Meggs History of Graphic Design. 5th ed., Wiley, 2012.

Strizver, Ilene. “Russian Constructivism and Graphic Design.” CreativePro.com, 27 Sept. 2017, creativepro.com/russian-constructivism-and-graphic-design/.

Bobby Wickham – Futurism

This poster is intended as a representation of Italian futurism. Through its distortion of a traditional grid, to its expressive representation of typography. The six words I used were; Technology, light, automation, speed, power, and, in the futurist style, a made up onomatopoeia “skra-kang-kang’ to truly encompass the style. This image was heavily influenced by Filippo Marinetti, as well as more modern speculations from Sean Hall’s Futurism booklet. Through my simple use of colour, type, and line I hoped to get across the ideology behind this movement as well as I can.

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Bobby Wickham

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