The font I decided to use is inspired by the classic French Art Nouveau. It is based on the works of Alphonse Mucha and the Paris signage of this era. Alphonse Mucha’s JOB Cigarettes advertisement and inspired my composition and incorporates image and text in a flowing, curvilinear fashion. My text, “integrated text & image, cosmetic over communication” relates directly to the Art Nouveau ideal of beauty over all else. Through my composition, I depict this by highlighting the most detailed part of Mucha’s 1887 JOB Cigarettes advertisement and placing my text around it. I chose to do this to show the viewer the focus on the beautiful, curvy lines in the Art Nouveau style.
Job Cigarettes Advertisement