Social – Constructivism had a strong political component. (Drucker & McVarish, 182)
Minimal – Constructivism used limited colors and simple shapes. (Drucker & McVarish, 182)
Austere – Constructivism stripped away decorations.
Forceful – Typefaces were bold sans-serifs, and colors were powerful. Arrangements were dynamic.
Geometric – Designs had strong angles, straight lines, and perfect circles
Functional – Artists in the Constructivist movement were against “Art for Art’s sake” and wanted to make useful works. (Meggs & Purvis, 301)
After looking through images of constructivist designs assembled by Ilene Strizver (Russian Constructivism and Graphic Design) I decided on a radial composition. The type forms part of the spokes and the design radiates from the word “social” representing the fact that social beliefs were core to the movement. The gear design represents the functionality of the movements, as well the illustrative representation used by Constructivists . The type and color palette also derives from these original works.
Drucker, Johanna, and Emily McVarish. Graphic Design History a Critical Guide. Pearson, 2013.
Meggs, Philip B., and Alston W. Purvis. Meggs History of Graphic Design. 5th ed., Wiley, 2012.
Strizver, Ilene. “Russian Constructivism and Graphic Design.” CreativePro.com, 27 Sept. 2017, creativepro.com/russian-constructivism-and-graphic-design/.