Creative Synthesia : Jane Avril

220px-jane_avril_by_toulouse-lautrec

Jane Avril, by Henri de Toulouse-Lautrec , 1893.

Jane Avril is a lithograph print created in 1893 by artist French artist Henri de Toulouse-Lautrec. A long time friend and also the subject of this print, Jane Avril, commissioned an advertisement for her cabaret show at Jardin de Paris. Jane Avril, a passionate dancer, was a favourite subject of Henri, as she can be seen in many other of his famous works, such as Divan Japonais and Jane Avril Dancing. These pieces were prominent during the Art Nouveau period, which can be defined by floral motifs and the common use of fluid, curving lines.

 

Art Nouveau was an art movement that sought out to abolish the traditional means of art – hence the name, which directly translates into New Art. This era was influenced by Japonisme, the movement where western art were heavily influenced by Japanese and eastern culture.  which the idea of litho block printing was derived from. Art Nouveau can be characterized by its strong and fluid linear qualities,as well as simple blocks of bold colour with little or no colour.

 

When I see this print by Henri, I can almost hear Jane Avril dancing in the music hall to the cheery and upbeat music. Because of the composition and the way the bass player is merely a silhouette, it allows me to feel like I am a part of the very scene itself; looking on to Jane Avril doing the can-can from the audience. The mood and atmosphere that the image provides brings on a certain nostalgia to an era that I have never experienced. The colors During the late 1800s, the music was very happy and upbeat – popular genres would include jazz and ragtime. This image reminds me of older cartoons where characters would almost comically dance to the sharp, bold notes and underlying piano. I can hear the rapid footprints of her dancing the can can, the cymbals clashing in the background along with upbeat trumpets. The whole thing sounds like a grand celebration! I attached what I think it would sound like below.

 

Design Inspo: Schreibkunst Poster

09ae1d0a30282e5f2f76d315c310ec15

Josef Müller-Brockmann: Concert Poster for the Zurich Town Hall (1951)

Swiss International style gained traction after WW2. It emerged from earlier design styles like De Stijl, Constructivism, Bauhaus, and The New Typography, except unlike those movements, International style didn’t come with the historical contexts.

download

Exhibition poster, 2011

This poster is influenced by the earlier one, as it is based on a grid and can is very legible. Both of these designs are very neutral, which was a trait of International style as Switzerland was a neutral country. This poster is reliant on font weights, sans serif, and asymmetrical composition which is inspired from the first one in terms of design movements. Both of these are exhibition posters, which require clear and legible information which is why the second poster is suited to be done in international style.