Six-Word Summary: Art Nouveau

Six-word summary for the Art Nouveau Historical Period.

art-nouveau-six-word-summ

Freely feminine.

Organic, orientalism;

sensuous ornamentalism…

 

Resources

Eskilson, Stephen J. Graphic Design: A New History. London: Laurence King Publishing, 2012.

(Image): https://welovescrumpygraphics.wordpress.com/2014/07/29/style-art-nouveau-scotland-and-more-charles-rennie-mackintosh-and-others/

 

Modern Design – Futurism

blog-4

Destruction

Dynamic

Words in Freedom

Anti-Feminist


Works Cited

Eskilson, Stephen J. Graphic Design: A New History. London: Laurence King Publishing, 2012.

http://www.designhistory.org/Avant_Garde_pages/Futurism.html

http://www.designhistory.org/Avant_Garde_pages/Russia.html

Six-Word Summary

 

Distorted, dimensional, deconstructed.
Sporadic, futuristic, experimentation.

The 6 words I chose both summarize the new wave typography movement from the 70s and 80s, as well as create a visual image in your head that is then translated into an actual image. New wave typographers took influence from Swiss design, and used new forms of technology that were produced to manually distort and arrange type. They deconstructed Swiss design, pulling it a part and creating a new understanding of it. As computer graphics slowly emerged, artists found ways to create “computerized” dimensional type by hand. Some artists start to push legibility to new levels, creating chaos similar to the punk movement. Others challenge the system of leaving type untouched and use several different fonts and faces to create words that are legible but created from chaos. Influenced by both Swiss design and Punk, this new wave typography movement pushed boundaries and was all about experimentation.

Bibliography

www.printmag.com/daily-heller/new-wave-new-technology-new-typography/

http://www.designhistory.org/PostModern_pages/NewWave.html

Inspiration

Dan Friedman, 1971
William Longhauser, The Language of Michael Graves exhibition poster, 1983
Vertigo Business Cards, 1979

 

Six-Word Summary

swiss

six-word summary of Swiss Style

Clean

Objective

Structural

Functional

Minimalist

Readable

 

Works Cited

Armin Hofmann, Stadt theater basel, 1961

https://www.moma.org/collection/works/6807