The font I decided to use is inspired by the classic French Art Nouveau. It is based on the works of Alphonse Mucha and the Paris signage of this era. Alphonse Mucha’s JOB Cigarettes advertisement and inspired my composition and incorporates image and text in a flowing, curvilinear fashion. My text, “integrated text & image, cosmetic over communication” relates directly to the Art Nouveau ideal of beauty over all else. Through my composition, I depict this by highlighting the most detailed part of Mucha’s 1887 JOB Cigarettes advertisement and placing my text around it. I chose to do this to show the viewer the focus on the beautiful, curvy lines in the Art Nouveau style.
Futurists were inspired by the movement of machines and the beauty of speed. Futurism is about dynamism brought on by the inventions of faster transport, but it is also about violence and cleansing the world. The futurists saw war as hygienic and wanted to obliterate the history of the past.
I tried representing that through the words I choose and through the perspective warp of the text, showing it traveling forwards, towards the future.
I was inspired by Zang Tumb Tumb and Depero Futurista.
Forceful – Typefaces were bold sans-serifs, and colors were powerful. Arrangements were dynamic.
Geometric – Designs had strong angles, straight lines, and perfect circles
Functional – Artists in the Constructivist movement were against “Art for Art’s sake” and wanted to make useful works. (Meggs & Purvis, 301)
After looking through images of constructivist designs assembled by Ilene Strizver (Russian Constructivism and Graphic Design) I decided on a radial composition. The type forms part of the spokes and the design radiates from the word “social” representing the fact that social beliefs were core to the movement. The gear design represents the functionality of the movements, as well the illustrative representation used by Constructivists . The type and color palette also derives from these original works.
Drucker, Johanna, and Emily McVarish. Graphic Design History a Critical Guide. Pearson, 2013.
Meggs, Philip B., and Alston W. Purvis. Meggs History of Graphic Design. 5th ed., Wiley, 2012.
This poster is intended as a representation of Italian futurism. Through its distortion of a traditional grid, to its expressive representation of typography. The six words I used were; Technology, light, automation, speed, power, and, in the futurist style, a made up onomatopoeia “skra-kang-kang’ to truly encompass the style. This image was heavily influenced by Filippo Marinetti, as well as more modern speculations from Sean Hall’s Futurism booklet. Through my simple use of colour, type, and line I hoped to get across the ideology behind this movement as well as I can.
Theo Van Doesburg’s abstraction of reality into geometric shapes of squares and rectangles, and use of flat primary colours and non colours, in my personal opinion is as ridiculous as it is innovative.
“Replace Cow With Flat Yellow Square” perfectly cuts down the De Stijl Movement into a truly rememberable, and rational, simplification of the style. In fact, the only way to further make these 6 words into a nonobjective and universal statement is to do the following:
Eskilson, Stephen J. Graphic Design: A New History. London: Laurence King Publishing, 2012.