Design Inspiration

Blog Post 2:


Image 1: Josef Müller-Brockman, Zürich Town Hall Poster, 1955. Poster. Zurich

Image 2: ChungKong, Kill Bill, Minimal Movie poster, 2005

VISD-2006 Graphic Design History 20thCentury

Alexia Constantinidis


Design Inspiration

Commonly known as the international style, this style of design originated in the 1940’s through the 50’s. Led by designers Josef Müller-Brockmann at the Zurich School of Arts and Krafts and Armin Hofmann at the Basel School of Design, this style possessed many characteristics such as simplistic, modern, symmetrical, striking and highly favoured eligibility. Swiss style followed the trend of separating graphic design from fine art to grid based design.

These grids are very legible and harmonious, which is perfect for structuring information. Creating hierarchy for content becomes a lot easier using this style, as grids are flexible, consistent and easy to follow. Swiss Style usually involves an asymmetrical layout and sans serif typefaces. Along with this, the combination of typography and image as a means of visual communication, was a prominent theme in the Swiss style. The influential works were usually posters, which were seen to be the most effective means of communication.

The elements that are present within the Zurich town hall poster are also present in one of the many poster designs for Kill Bill. In Image 1, The designer uses a grid to organize the whole content as it is a primary feature in the poster. Although symmetry is a major element in the Swiss style, this asymmetrical layout still fulfills the requirement. The poster is still possess a great sense of unity while displaying the information in a non chaotic manner. Another element is colour. The palettes are very limited when it comes to Swiss style, especially in this example. Blue and white are the only colors used in this poster, and with this striking contrast, it is very effective. Since all of the text has been assigned to one colour, the information is clear to read without any hint of visual competition. These elements applied to the poster made the Zürich Town Hall Poster an example that falls well into the Swiss Style.

Just like the Zurich Town Hall Poster, the Kill Bill poster has adapted these elements as well. It is clear that a grid system was used to design this poster, along with following the theme of an asymmetrical aesthetic. Like the first poster, geometric shapes are used to add symmetry in an asymmetrical layout. This Kill Bill poster also have a limited colour palette of black, yellow and red. Again, with the text being assigned to one colour, this allows for great legibility. The Swiss style has definitely inspired the Kill Bill poster by influencing it used of a grid system, sans serif fonts, minimal elements and unity.


Eskilson, S. J. (2012). Graphic design: A new history. New Haven: Yale University Press.

“Figure 2f from: Irimia R, Gottschling M (2016) Taxonomic Revision of Rochefortia Sw. (Ehretiaceae, Boraginales). Biodiversity Data Journal 4: e7720. Https://” doi:10.3897/bdj.4.e7720.figure2f.