Plakatstil is an art style that emerged from Germany in the early twentieth century. Unlike traditional forms of art in the past, Plakatstil uses a very simplified and graphic approach. Designers of this genre often utilized vibrant colours and dynamic composition to create a striking yet memorable poster. The main goal of the Plakatstil style is to create designs that can be easily perceived at a glance and as a result, it is often referred to as the “poster style”. It relies heavily on symbols and shapes to communicate an idea rather than fanciful illustrations. Through this process, mass-produced products are aestheticized making it easy to appeal to consumers. This can be seen through the poster for Priester Matches by one of the most prominent Plakatstil designers, Lucien Bernhard.
The bright vibrant colours would feel warm and energetic. The black background draws you in as the matches and playful typography invites you to dance. The matches play an upbeat rhythm as each letter twirls and twists along with the beat. It is full of energy and laughter. The dark background is an endless tunnel that draws in further and further away from reality, inviting you in with music and the intoxicating smell of vanilla and coconut. It feels like a dream you never want to wake up from, a paradise you never knew existed, the perfect childhood that you wished you had. It draws you in with everything you ever hoped for as it drags you deeper and deeper into the inescapable void of consumerism.
Spiteri, Dylan. Plakatstil: German Posters 1905-1915. 6 January 2015. 23 February 2018. <https://dylanspiteri.weebly.com/blog-posts-about-graphic-design-artists/plakatstil-german-posters-1905-1915>.