The images I chose to speak about are Rodchenko’s “books” advertisement and the modern day piece that took inspiration from it, the Saks on 5th advertisements for their line. The similarities between these pieces are uncanny and the fact that Saks on 5th took heavy inspiration from Rodchenko’s work is evident, from the dramatic and poignant lines to the red white and black colour pallet, even down to the use of collaged images to create a certain aesthetic that directly reflect what Alexander was doing with his posters in the 20’s and 30’s.
Alexander Rodchenko was a designer who explored many mediums but in this example he has chosen graphic design and collage, using photography and type to create an impactful image with the style known as photomontage. He was part of the Russian Constructivism movement and was greatly influenced by cubism and futurism.
Saks on 5th uses the same colours and themes as well and photomontage in their adverts however the meaning and symbolism does not come from the same place. They are emulating the propaganda of the 30’s and 40’s to make their own tongue in cheek statement about their feelings on the recession in America.
What would a graphic design sound like? Or smell like? Or taste like? Or feel like? Or move like?
The arts and crafts scene has evolved since the movement was first introduced around 1880, and William Morris was a very large contributor to this era of arts, specifically in the department of textiles. He revived, in his own home the crafts of woodblock printing and vegetable dyeing, creating winding, and weaving intricacies on tapestry looms. The arts and crafts movement was one of if not themost far reaching, international design movement. In the face of the industrial revolution people began to express their need to bring back some of the hand-made and artistic expression that was lost. Now where there were practical items in the home and daily life, could also thrive art. It made the arts accessible to regular people and supported strong ideal of quality of living. This swatch of fabric made by William Morris sounds delightful to me, the swirling repetitive flora and detailed patterning, coupled with the rich indigo and gold remind me of the low sweet notes of a cello, accompanied by beautiful light vocals. The closest piece I can think of that matches the sound is “The Flower Duet” by Leo Delibes. The taste of this piece would obviously be very smooth and rich like that of a full bodied red wine, although there isn’t any distinguishable “red” in the textile, the flavour it would correlate more to the thick and thin line used and the well-rounded fullness of the composition.