Creative Synesthesia

emuseumplus

Art piece: Francois Boucher, The rising of the Sun, 1753

“Synesthesia is the condition where one physical sensation evokes another; it is often described as hearing colour or tasting shapes.”

This particular piece offers a very euphoric and airy final product. It features lots of muted colours which evoke a more peaceful feeling. I find that this portrays a lot of movement. The way the clouds surround the figures makes them look very weightless and floating. They seem very effortless. This makes them feel like they’re not moving yet still somehow showing how flowy their movement is. The extending of the figure’s legs also help the eye move across the artwork creating a moving path for the eye.

Touch also plays a big role in this painting. The way that the clouds are painted make them seem very fluffy and light. It makes me think of touching cotton candy and it definitely looks like it as well. The cloths that are on the figures also follow the same technique. They look soft especially the way that they fall against the skin of the figures. The folds in them make it seem almost luscious and delicate.

The artwork as a whole portrays great movement and a sense of touch. The painting technique helps with the visual fluidity of all the elements. The placement and elongation of certain details allow for movement within the painting.

Design Inspiration

screen-shot-2018-03-10-at-1-22-04-pm

Joost Schmidt, Bauhaus Exhibition poster, Weimar, 1923

VS.

Max Bittrof, Mercedes-Benz catalog cover, Frankfurt, 1929

Joost Schmidt’s poster

The New Typography movement brought graphics and information design to the forefront of the artistic avant-garde in Central Europe. Rejecting traditional arrangement of type in symmetrical columns, modernist designers organized the printed page or poster as a blank field in which blocks of type and illustration could be arranged in harmonious, strikingly asymmetrical compositions. White space was one of the main concepts of such design. This period also featured san serif typeface rather that serif because of the modern look that the absence of the serif provided.

This movement invited the opportunity for designers to communicate through typography. This allowed for simplistic approaches that were in some way organized, concise and appealing to the eye. Max Bittrof’s work is very similar to Joost Schmidt’s considering all the characteristics of the New Typography Movement. Back then, they would use metal type and it would be a complicated process even to make such a simplistic piece of work but it introduced the world, the way typography can be used in different and modern ways on the piece of work.

Resources:

“The New Typography | MoMA.” The Museum of Modern Art, www.moma.org/calendar/exhibitions/1013.