How would graphic design sound, smell or taste like?
The Art Nouveau movement was the influential movement in France during the 19th Century. The term “Art Nouveau,” translates to english as “New Art,” and has reached across the globe. The subject matter is decorative, organic designs that derive from classic and rococo paintings, with crisp, simplified figures. This movement widespread to America, England, and Belgium, and Art Nouveau became boldly known for its asymmetry and flat colours. Art Nouveau changed the way the world looks at illustration, art and design, and can be successfully applied to the concept of synesthesia.
by Jules Chéret
Jules Chéret’s work “Le Loie Fuller,” 1893, is a lithographic print of the infamous dancer Loie Fuller. Chéret is considered to be “the originator of the artistic lithographic poster,” and he successfully utilizes the principles of design to create an illusion of synesthesia in this piece. First, colour plays an important role; the combination of bright flowing oranges and greens contrast against the black background and their loose placement shows a repetition of movement around the figure. This creates the synesthesia of being able to hear this woman’s movement, specifically the movement of her clothing. The colour harmony of black, orange, yellow, red and black balances out and would create the taste of citrus due to that flowing composition. Additionally, the placement of the figure against the background provides a level sense of unity in the piece. The movement in this piece is crucial to convey due to the the fact that this is an ad for a dancer. The colours, which imply taste, must be refreshing and inviting to the eyes. Overall this iconic print invites the viewer in and allows them to feel the senses through line, colour, repetition, movement and overall unity.