Creative Synesthesia-Jhenny Castillo
Jules Chéret Le Loie Fuller poster
Folies-Bergère, Paris, 1893
Jules Chéret’s Le Loie Fuller poster created in 1893 explores an intricate adaptation of design principles through hierarchy, balance, typography, repetition, and space. As a whole, Chéret’s poster expresses a prominent, organized and abrupt hierarchal layout. The hierarchy highlights and contrasts the colors shown on the poster. Specific colors within this piece correspond in harmonies with one another— just as the muted green in the shadows juxtapose the corresponding colors of red, orange, and yellow vibrantly displaying within the main figure. The qualitative features of the poster contribute towards the form and balance in a uniform style that distributes an asymmetrical piece cohesively. From a typographic facet, the text on top is simplified, however, the text on the bottom” Le Loie Fuller” poster contains tension from the foot of the main figure. And lastly the space within the composition can be described as a blank untouched area that surrounds the main figure, these features allow the composition’s contrast to stand out more with the flow of the figure’s line work and movement, thus creating a consistent piece.
In this case, these principles of design of the poster can also translate into sight, hearing, taste smell and touch. Its hierarchal layout and typography sound like a snare drum’s solo that creates sharp, consistent yet rhythmic beat that structures the composition of the poster in an organized and consistent manner. The colors further impact the movement of the piece and vibrate gracefully like that of an angel’s voice, soft yet so strong. Colors in this composition create various harmonies of voices flowing together like an acapella. The red is depicted as a bright and vibrant cherry tomato, a flavor filled with organic and fresh goodness like no artificial flavor can ever obtain. Orange and yellow contain a crispy appearance like bell peppers with a captivating and tempting crunch biting into it. All these vegetables are juxtaposed with green leafy greens in a basket that came hand picked off the farm. This piece provides a garden-fresh yet uniform scent that creates a statement of reliability and consistency. Yet, the darkness surrounds these descriptions as if it were a frame of an unending pit, feelings of tension and uncertainty. Touch within the figure almost feels too antique and valuable in the confident strokes and movement, seeing it as an untouched field of flowers.
Chéret, Jules. “Jules Chéret. Folies-Bergère, La Loïe Fuller (Loïe Fuller at the Folies-Bergère). 1893 | MoMA.” The Museum of Modern Art, www.moma.org/collection/works/5615.
Miller Joji. Youtube , Jan 20, 2018 , Web. Jan 27, 2018 <https://www.youtube.com/watch?v=h9x9U_DZypw.>