This poster uses the photo-montage collage style of Dada artists like Hannah Hoch and John Heartfield. It uses random cutouts from photographs placed in a nonsensical and chaotic way. Using these random fragmented photos to create a narrative the talks of society’s invasion of personal life through screens. Inspired by Hannah Hoch, Cut with a Kitchen Knife Dada through the last Weimar Beer-Belly Cultural Epoch of Germany, 1919-20.
Eskilson, Stephan F. “Sachplakat, The First World War, and Dada.” Graphic Design: A New History, Second ed., Yale University Press, 2007, pp. 133–139.
For French Art Nouveau I chose the poster from Henri de Toulouse-Lautrec La Goulue. I find that this poster represents the 6 words that I chose the best. I find in it a modern lifestyle that was expressed in this movement. There is a lot of liberty by representing a night life and by the movements in the dancing. It represents a nigh lifestyle and culture.
Creative synthesis is a term that describes how the experience of one sense links to another experience with a different sense. An example I’m most familiar is when creative synthesis describes people who see colours when listening to music. Many of these people unsurprisingly are musicians, or creative types. In the case of this blog post I’ll be comparing the visual elements of this Vogue cover created by Giorgio De Chirico to the sense of taste.
With a bit of imagination and influence derived from the colours, line work and texture used in this image I believe that it conjures up in one’s mind the taste of a box of chocolates. Giorgio De Chiricos piece communicates this specific taste through his choice of colour palette and in the way he applied his line work
To begin with the colours are cocoa, Ivory and black with some rose colours. The entire palette is what one would usually see in a box of chocolates. One can taste the creamy white chocolates, salted caramels, rich dark chocolates and even ones with raspberry filling. The smoothness in the texture of the items depicted in the foreground creates the taste of a good chocolate; the kind that melts and dissolves in one’s mouth. The entire image tastes sweet and rich.
The idea of this being a very confectionary design is further reinforced with the line work. The squiggly lines are similar to the designs on these small chocolates. The lines on the mirror in the background create the impression of a shiny surfaced texture. This tastes like the piece of paper in which the chocolates are typically placed. Unfortunately, the paper wasn’t properly removed from the chocolate and now you are eating the pretty paper by accident. It tastes bitter. It tastes like a mistake.
Giorgio De Chirico’s cover for Vogue brings the taste of confectionary chocolates to life, even if unintentionally, by making specific colour choices and by the lines he creates and the way it is laid out like a plate on which chocolates would be arranged on a platter. Funnily enough, the rich and luxurious taste of chocolate fits well with the contents of the pages of vogue. The loose and suggestive line work is like those found in a fashion illustration sketch. These little chocolates taste like luxury and style.
Inspiration drawn from the graphic design works by Lester Beall, Paul Rand and American Magazines.
AMERICAN MODERN, 1925 – 1940: DESIGN FOR A NEW AGE | The Metropolitan Museum of Art, 11 Apr. 2000, www.metmuseum.org/press/exhibitions/2000/american-modern-1925–1940-design-for-a-new-age.
JC Leyendecker was an Illustrator of great importance during the early 1900’s through to the 1940’s. His work for the Saturday Evening Post would go on to shape the visual culture in America for decades. And through his work in the advertisement his depictions of strong, athletic, men and beautifully feminine women, he would set the visual standard for contemporary fashion trends that would continue well through the 20th century. The era in which JC Leyendecker’s work was produced is now considered to be the Golden Age of American Illustration.
This time in history, in the early 1900’s, saw great leaps in both the quantity and quality of book and magazine publications. This was greatly due to the advances in technology that were taking place, which allowed for more accurate and inexpensive reproduction for art, which was then fuelled by overwhelming public demand for new graphic art.
While this golden era of illustration did not have one specific style, it did draw influence from many of the contemporary styles of the time. In Europe, movements such as Art Nouveau, the Arts and Crafts Movement, and Les Nabis were particularly influential. As JC Leyendecker would travel to overseas to study abroad, these styles and movements would have a profound impact on his own art work, that he would eventually bring back with him to America to start his career.
When I look at Leyendecker’s advertisement for Arrow Collar titled, Couple descending staircase, without seeing any other imagery in the scene to give the setting any context, my mind can envision what the surroundings would look, sound, and even smell like. The way in which the male figure is dressed and postured holding his cigarette, I can smell the looming scents of expensive cigars lingering in the air as it mixed with the perfumes and colognes of the rest of the unseen characters who would inhabit this scene. Just looking at the shimmer of the railing on the staircase you can almost feel the smooth finish of the lacker that coats it.
Grégoire Guillemin, poster from Exercises in Style series, 2011
The New Typography movement was introduced to artists of the Bauhaus movement and so, were impacted by this use of typography to begin to use type as a medium for communication. Bauhaus instructors began to create typographic designs which conveyed its messages clearly and concisely.
Characteristics of The New Typography movement included diagonally arranged bars and circular shapes, combined with text in various typefaces. Schmidt’s exhibition poster has a distinct shape, formed by the composed circular shapes , connected by the bars. Guillemin’s Batman poster mimics this distinct shape and deconstructs the figure of the character to match the style of New Typographic design. The type is also placed similarly to the exhibition poster, which gives that specific feeling of the poster, along with the characteristics of the movement in general.
Bauhaus100, Poster for the 1923 Bauhaus Exhibition in Weimar, Bauhaus100. https://www.bauhaus100.de/en/past/works/graphics-typography/plakat-zur-bauhaus-ausstellung-in-weimar-1923/
Grégoire Guillemin, Exercises in Style. Behance. https://www.behance.net/gallery/1511261/Exercises-in-Style
Bauhaus-Archiv, Joost Schmidt, Poster for the Bauhaus Exhibition in Weimar, 1923, Bauhaus-Archiv. https://www.bauhaus.de/en/ausstellungen/sammlung/209_gebrauchsgrafik/398
Creative synthesia could be described as experiencing a medley of different experiences than what a piece of art can supply within its medium. Creative Synthesis is often heard about when people connect colours to certain musical notes or arrangements, which many famous musicians claim to do. Here we have the sense of hearing inspiring our sense of sight. However, my approach will be reversal of this. I’ll be using the sense of sight to inspire the sense of hearing.
Here we have an untitled collage by Herbert Bayer, created in the year 1940. Despite being a flat image, it wasn’t difficult to imagine the sounds that transcend the flat picture plane. Texture, shapes, and colour all help to create a symphony and the sense of a very specific atmosphere from just a still image.
The shape of the bottle and wine glass gives the piece a celebratory feeling. I can hear the clinking of wine glasses and sound of wine or liquors being poured. It creates the sound of bar chimes being played, with a light, sort of shimmering sound.
The photograph of the woman looking playfully and directly at the viewer, as if they are someone she’s familiar with. She has a bit of an amused look in her eyes. She looks glamorous, like she’s going to party or a function. The human presence creates a soft chatter sound that goes up and down in volume like the sounds of a fun soft piano tune, rising up in crescendos as the laughter grows louder and falling back into a quiet sound.
The shiny materials and papers used in this composition contribute to this party like tone. They remind me of wrapping paper, and I can hear the sound of the decorative material being ripped and the crackled as gifts are opened.
There is a frosty texture to the shiny silvery paper in the background, reminding me of winter and ice. If you pause the music in the room, you can hear snow softly falling from outside, always there beneath the louder noises. Like a soft saxophone playing notes in a descending pattern, moving up a little bit to simulate the fluttering snowflakes sometimes do.
And a cold wind is howling outside moving, the white lines in the composition remind me of the white lines drawn in cartoons. The dynamic slant in which this composition is on also reminds me of a sharp wind. Sharp notes are played to emphasise this.
The colours are quite cool as well. They are all primary colours with neutrals, but the yellow and blue are lighter and less saturated. The red is a deep ruby colour, yet still retains a cool appearance with its metallic shine, reming me of streamers. The deepness of the red, is similar to the bass, holding everything together and creating the unity needed to make the composition whole and complete.
The focal points of the composition are on a diagonal, which suggests movement and fun, in contrast to the still iciness of the background it’s on. Because of the photograph I think of music popular in that era, however more upbeat- like a light rhythmic jazz.
Herbert Bayer allows the viewer to be able to concoct a vibrant orchestra of a scene using only images, shapes, texture and colour.
Historical design has influenced many designers and their works. For instance, in the Art Nouveau movement, Alphonse Mucha was one of the most known artists of this era and has influenced many other artists and designers. An example of how his work has influenced modern artists is this piece on the right by an artist known as Takumi. This artist that is famous on the internet heavily drew inspiration from Alphonse Mucha’s piece Zodiac. Takumi’s piece is drawn in a similar style as Zodiac, as seen in the black outlining of the figure in the middle. Also, the way the hair has been styled; the ends of the figure’s hair parts in different strands, and curves in different directions. In addition, the whole composition matches Zodiac. From the position of the figure in profile, to the placement of the frames. The human figure is framed by the circle border, and the border is both ornate, with intricate designs. Within the frames, the plant life motif is also used. Those areas containing foliage are highly decorative as well. On top of the piece displays text as well, as the typefaces are both feel organic, which matches the overall look. Inside the circular border of Zodiac, there are images of the zodiacs, and with Takumi’s work, that idea is used as well. Instead of images of the zodiac, they are important items seen throughout the movie Takumi is paying tribute to. Lastly, the overall colour scheme tends to be in similar tone, but the choice of colours used in Takumi’s piece is soft and gentle, like Zodiac.