I chose to create my six-word summary design as a reflection of Dadaism. Dada began in the 20th century as a reaction to WWI in Europe, and was intended to challenge the role of art in society. The Dadaists also sought absolute freedom from order, thus their works were satirical and nonsensical in nature, destroying traditional methods of art to create unique, new forms that they called ‘anti-art’. The movement varied in medium and form: from poetry, collage, paintings, live performances, sculpture, and more. The works of Dadaists were characteristic of the idea of chance, chaos, destruction, randomness, and the absence of artistic skill, none of which defined a particular artistic style.
My six-word summary design encapsulates the idea of un-skilled chaos by using a photo-collage, which I created in an absurd style that required no thought, and only the clipping of various photos I found on the Internet. In no particular order, I pasted each visual element on the page at random to create the bizarre design. I did not consider proper hierarchy of information, or any elements of ‘good design’ such as contrast, texture, and negative space. Instead, I tried to make the design as un-beautiful as possible, ignoring all order, technical planning or design thinking. It was intended to represent nothing, to provoke the unconscious, and make the viewer feel the unease, confusion, and chaos characteristic of the Dada movement.
Therefore, the words that I chose to describe this movement were: Anarchist, Nonsensical, Chaos, Diverse, Satirical, and Destructive.
This poster was inspired by Raoul Hausmann, The Art Critic (1919–20), and Hannah Hoch, Cut With the Kitchen Knife Through the Last Weimar Beer-Belly Cultural Epoch in Germany (1919-20).
Cut With the Kitchen Knife Through the Last Weimar Beer-Belly Cultural Epoch in Germany (1919-20) by Hannah Höch
The Art Critic (1919-20) by Raoul Hausmann
Britannica, The Editors of Encyclopaedia. “Dada.” Encyclopædia Britannica, Encyclopædia Britannica, Inc., 15 Oct. 2018, www.britannica.com/art/Dada. Accessed 13 February 2019.
“Dada Movement Overview and Key Ideas.” The Art Story, www.theartstory.org/movement-dada.htm. Accessed 13 February 2019.
Meggs, Philip B., and Alston W. Purvis. Meggs History of Graphic Design. Wiley, 2016, pp. 265-270.