Emily Smith- Lucky Charms
Lucky charms cereal first made its debut in 1964 by the company “General Mills”. The designer of the iconic cereal was John Holahan, he wanted to create something similar to Cheerios but also add a personal element to it, so, he added marshmallow pieces resembling his favourite candy; circus peanuts. (Morioka,2014) The mascot for the cereal is “lucky”, a happy go lucky leprechaun who likes to travel the world. The original advertising for this cereal was one of the most expensive for this company since they used colored commercials and ads. (morioka, 2014). They also promoted the cereal using collectable silverware sets, passport cards and even a kit to grow vegetables throughout various decades (Morioka, 2014).
The design of the cereal has evolved over time but still has kept the basics of its original design. The box has always been a bright red and includes a bowl of cereal its in design. The boxes through time have been more magical by making the cereal flow on the milk in a rainbow like fashion instead of just in a bowl. Their mascot, “lucky”, has also had some redesigns. IN the most recent one, he has been rendered in a more modern and detailed way. I feel as though each redesign of the character it has been done so in a way to fit the trends and styles of the particular era it came out.
The cereal is marketed towards kids and suppose to give off a magical and exciting feeling, hence their catch phrase “their magically delicious”. The design makes people feel “childlike” and like they can do and go anywhere.
Morioka, Lynne, et al. “The Ultimate Guide to Lucky Charms.” A Taste of General Mills, 18 Mar. 2019, blog.generalmills.com/2014/03/lucky-charms/.