In the wild – United Way: Unignorable – Christine Tan

Colour is not only a visual element but also a media to convey a specific message, information, and even emotion. As well as typography and line, colour makes an impact in lots of impressive graphic design. In the year 2019, Colour as an effective role of the national integrated campaign of United Way, speak out the message to the world loudly. the United Way partnered with the Pantone Colour Institute, introduced a brand new, eye-catching orange, was named UNIGNORABLE, to raise awareness of the local issues.

unignorable

The concept of using unignorable colour to draw the viewer’s attention, remind me of a special period in art history, the Victorian period. However, the difference is, instead of using bold, huge scale fonts and bunch of colours, the united way developed a multi-media campaign which contains a series of impressive illustrations, which apply the unignorable colour to convey a series of local issues, include of Homelessness, Poverty, youth employment, social isolation, mental health, hunger, domestic violence, and education inequality.

This series of illustrations is designed by an international illustrator, Malika Favre, she is a French artist base on London, who have work with The New Yorker, Vogue, Sephora, and many others. These illustrations have a distinct style, each of them conveys different messages. By using shapes and one specific colour, the designer plays around with negative and positive spaces, then came up with a series of repetitive, bold and minimal style compositions. However, the most brilliant move that the designer did is using particular object to indicate the theme of the illustration. For example, showing a broken piggy bank among a crowd of piggy bank to convey poverty.

Malika Favre, 2019
Malika Favre, 2019

This campaign is like a group of short stories, the viewer needs to take a second to understand the message, even though the compositions are not complicated. This gives them a chance to take a closer look at the campaign, eventually lead them to what the local issue is.

Work Cited:

United Way Centraide. “United Way and Pantone Color Institute™ Join Forces to Make Local Issues Unignorable.” Cision, 27 Dec. 2018, www.newswire.ca/news-releases/united-way-and-pantone-color-institute-join-forces-to-make-local-issues-unignorable-694436721.html.

Moorhouse, Guy. “Malika Favre.” About – Malika Favre, www.malikafavre.com/about.

“Tackle #UNIGNORABLE Issues like Hunger in Your Community.” UNIGNORABLE – United Way Centraide Canada, www.unitedway.ca/unignorable/.

“United Way Colours Local Issues #Unignorable.” United Way Elgin Middlesex, 28 Mar. 2019, unitedwayem.ca/united-way-colours-local-issues-unignorable/.

Leave a Reply

Your email address will not be published. Required fields are marked *