NAVER, also known as Korean Google, is one of the biggest search engines and an internal portal in South Korea. If you ask any Korean nearby what search website they mostly use, it will probably be NAVER. This came out in 1999 by ex-Samsung employees and assumed its position as the most popular search engine in Korea overtime and until this day (Alesia). NAVER, the name defined as the combination of ‘navigate’ and ‘er’. It means that NAVER is like a way of navigation in which people could find information and sources easily and comfortably.
When we see its logo closely, there is a hat with wings along with the name. According to the designer Lee Seung Hwan, who made the NAVER logo, it represents the explorer hat as this engine helps people find what they need. Other logos, such as Google and Samsung, they use bright red, yellow, blue colours in order to stand out (Naver Symbol). However, using green for the main colour of the logo is not common as it is hard to match with other colours. However, this is the case behind NAVER, and it is said that it’s because green is a colour that provides a combination of being clear and fatigue-free to the eye.
Lee Seung Hwan, the designer, decided the colour and then designed the letters and the layout of the NAVER logo. At first glance, the designs look similar and there is no big difference from the current logo, but it has been changed over a few years. In 1999’s logo, it was based in yellow logo and it pointed letter v at the middle but this is not unique and because the font was in serif, it is showing formalistic styles only. So from 1999, Seung Hwan changed the colour to green, which became the iconic colour that symbolized NAVER, and changed to bold Gothic sans serif. Therefore, as the theme of this website is ‘Jungle’, he decorated with multiple leaves on the right. Since 1999, the font did not change but various sizes had been explored. From February to May 2000, the rectangle box was formed in order to insert the decoration and the letters in it but this did not last long. In August of the same year, the design got simpler as the modern style was getting into it. In September 2001, the ‘.com’ part of the logo was eliminated and he made the title bigger. After few years, the logo from 2018 became the current NAVER logo now we see. There is not much changes from 2013 but the green became brighter which is more of the eco-green colour. The reason why he use eco-green is that as the word ‘eco’ gives friendly feelings, he wanted to the NAVER to be reflect the service of becoming a friendly and reliable content platform.
Last but not least, through these evolutions over time, I could find that designers tried to harmonize the atmosphere of the letters, graphics as well as the current trends depending on each years. Therefore, NAVER became the most innovative website in Korea.
Alesia Krush. “Google Vs. Naver: Why Can’t Google Dominate Search in Korea?.” Link-Assistant.com Blog, SEO PowerSuit, n.d. https://www.link-assistant.com/blog/google-vs-naver-why-cant-google-dominate-search-in-korea/.
“Naver Symbol, A story in Green and a Winged Hat.” NAVER Diary: NEVER blog, https://blog.naver.com/naver_diary/221551389143.