Logo is an important symbol for a brand, it is a statement for a company about their culture and business. Back in 1933, Adolf Hitler expressed an idea of an affordable car that people can use in their daily life. The Volkswagen company was found under this environment on 28th May 1937 in Germany.
The first Volkswagen logo that was created under Hitler’s instruction expressed the idea of “people’s car”. The initial logo borrowed the idea of the “Nazi” Flag design in the shape of a swastika symbol. The “V” and “W” are inside a circle ,one above another, and embedded in a cogwheel whose perimeter develops a graphic theme that is a reinterpretation of the swastika. There was also an ancient Nordic symbol “Ginfaxi” which express the wish of the victory of every battles.
After the British army take over of the factory, they took away the design around the circle of the logo. In the meantime, the design of the cross disappeared while the cogwheel remains. Therefore, the “V” and “W” became larger and has the similar proportions to those of today.
During 1960s, the Beetle and the T1 bus became the four-wheeled symbols of the “peace and love” movement. Therefore they get rid of the cogwheel and the letters widens design ,which help it to be a recognizable logo, simple and very proportionate.
In 1960, the Volkswagen decided to go to international markets, and they need a stronger logo to maintain a global image, which is how this logo was created. This was also the only square shape logo in Volkswagen history.
Since 1967, they took the black and white logo away and used blue and white as the main colours. According to Volkswagen: “The blue colour represents class, excellence and reliability while the white outlines charm, nobility and purity.(“EVOLUTION OF THE VOLKSWAGEN LOGO”)” Then the logo was modified two times in 1978 and 1995 for the changes of colours. In 2000, the designer added aspects such as colour blend and three-dimensional, to present the logo with a unique design. The letters had the same line weight like the circle, and the room between them left enough space around the central image in order not to affect the legibility of the logo, which made the logo visually distinct. Nowadays, the Volkswagen logo has become one of the the most remarkable and recognizable logo in the world.
“EVOLUTION OF THE VOLKSWAGEN LOGO”. Medium, September 4th, 2015, https://medium.com/content-shailee/evolution-of-the-volkswagen-logo-25fe01229f2f
“History of Volkswagen Logo Design”. Medium, August 7th, 2019, https://medium.com/@inkbotdesign/history-of-volkswagen-logo-design-an-evolution-6be7a9262eeb