Graphic Design: A New History by Stephen J. Eskilson is successful in covering many important milestones in regard to the history of graphic design. The textbook does an excellent job of covering important graphic designs through to the present day and with each new edition that is released more contemporary works begin to be added.
Throughout the textbook, Eskilson makes note of iconic logos and branding strategies such as Pentagram by Cooper Hewitt created in 2014. Branding and product design have become an important aspect of our daily lives. Everywhere we look graphic design is present; from magazines to billboards to a cereal box on the shelf.
An area of graphic design that I think is missing from the textbook is PR packaging and the whole idea of social media influencing. As of recent, being a social media influencer has become a normal career choice for many young adults. Social media has given individuals the platform to broadcast their thoughts and opinions on a global scale (Solis & Breakenridge 2012). Within the influencer world, PR packages and sponsored content has become a part of the job description.
Many corporation’s public relations teams have recognized that social media allows individuals to create a trusting relationship with consumers (Solis & Breakenridge 2012). PR packages can contain a single product or an entire line of products from a specific company and they have become popular in the makeup and fashion industry. These packages are sent to influencers by brands and companies as a way for their product to be promoted on social media in exchange for them receiving the product for free. PR packages are often very extravagant and require an entire design team to be developed.
COSRX Balancium Comfort Cermide EARTH CREAM Press Kit January 2019
In the example above, the design team developed the concept of the PR package to resemble a suitcase. The product being named Earth Cream, the company wanted to create a concept that would resemble travel as the product itself relates to space travel. This COSRX PR package consists of a holographic suitcase product package and a boarding pass as an added touch to tie the entire concept together.
Halo Top x ColourPop Cosmetics July 2019
Premier Press 2018
PR packaging and social media influencing should be included in our textbook because digital and social media platforms have become a primary source of how we communicate and inspire one another. Through the idea of the PR package, designers have been given a new forum to display their artistic ability in the real world. PR packaging has given designers the opportunity to be as extreme and over the top as they want because the more visually interesting the product is displayed the more social media influencers will want to promote and share the product and packaging. If PR packing and the idea of social media influencing were included in our textbook, I think that it would create a more complete and accurate history of graphic design because it will incorporate graphic design that we see regularly through social media and its influencers.
Behance. “EARTH CREAM Press Kit.” Behance, www.behance.net/gallery/74570893/EARTH-CREAM-Press-Kit?tracking_source=for_you_activity.
“Halo Top x ColourPop.” ColourPop, colourpop.com/collections/halo-top-x-colourpop.
“Nike Equality Influencer Marketing Kit.” Premier Press, www.premierpress.com/project/nike-equality-influencer-marketing-kit/.
Solis, Brian, and Deirdre Breakenridge. Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press, 2012.