In the next edition of Graphic Design: A New History, I would like to see a new chapter to talk about the Motion Graphic, a rapidly developing area of Graphic Design. Even though Eskilson spends a few chapters talking about the digital Graphic design in the second half of the book, motion design is not shown. Motion Graphic is an important subset of graphic design. It’s a significant area to represent contemporary Graphic Design history, even the future tendency of graphic design.
Motion Graphic and computer are inseparable. Basically, the invention of the computer and various graphic software create Motion Graphic. The term “Motion Graphic” was first used by John Whitney, an animator who co-founded Motion Graphic in the 1960s. However, due to the current development of technology in the 1960s, motion graphics are very expensive and difficult to produce.
At first, motion graphic was used in television title and motion sequences mainly. As technology has improved, computers were widely available in the late 19th century. Graphic artists are able to use various tools to explore and create motion graphics. In the present, graphic designers could easily create beautiful motions with adobe after effect and other software. Motion Graphic became one of the most desirable art forms in the 21st century, Designers applied it in website design, advertising design, and movie productions. Therefore, this new art form gives so many new possibilities in Graphic design. Artists could create vivid and dynamic visual language by using motion.
Moving into a new decade in 2020, I find out motion graphics are almost everywhere in our life. Since the improvement of the internet and technology is getting faster, the way people read and watch is changing. In the future, motion graphics might apply to our digital textbooks, replace the static images. It could affect communication between humans as well. People are using motion graphics such as gifs to communicate on the internet frequently now. Consequently, Motion Graphic might take in important role in the future of Graphic Design.
“The History of Motion Graphics – Triplet 3D: Blog.” Triplet 3D, 3 July 2015, www.triplet3d.com/the-history-of-motion-graphics.
Unknown. “BBC Promo logo ident 1981 motion graphics” YouTube, uploaded byretrophile1980, 12 April 2011, https://www.youtube.com/watch?v=0OwRmnamofs.
“Motion Design: 35 Funny Animations by Markus Magnusson.” Icons8 Blog, 23 Feb. 2020, icons8.com/articles/motion-design-funny-animations/.