While approaching Graphic Design: A New History and exploring a lot of historical significance of established graphic designers in the past, the content overall tends to focus on the history and art knowledge. We all know that it is extremely important to learn and look over the designers who have been aesthetically inspiring over the countries. However, the book itself often lacks provoking readers’ creativity as it regularly consists of the history of designers and art movement/technique.
I instead often consider graphic designers need to think about concrete stereotypes that exist in this modern world, which have put them into certain shapes. These stereotypes, which have been created from the past have somewhat made barriers in people’s lives and limited them from special and unique ideas. We as a society, believe in these stereotypes subconsciously and follow it as if they are a set of rules. Stereotypes have made factions in society, where many of us are judgemental and criticize others based on how they dress, what music they listen to, what they eat, what religion they believe in, how they even look, and what values they cherish.
Yang Liu – East meets West
Stereotypes limit our perspectives, in the way we think and see things. For those who embrace stereotypes, often ignore new, creative ideas, and only follow what they always have believed in. One of the great examples of graphic design that challenges stereotype by Yang Liu provokes what west and east people hold in their thoughts. People say that designers need to think differently, however it has not been easy to be creative and unique due to our prejudiced mindsets.
Yang Liu – Man meets Woman
People often say that man who does housework is modern and gentle, while woman doing housework is a natural thing as a housewife. Whether it is about the basis of sex, gender identity, race and ethnicity, age, and so forth, those minor standpoints definitely affect the way of designers’ thinking.
In the book called, The Little Prince, the little prince shows his drawing to people that looks like a brown hat. Although everyone is convinced that it is a brown hat, it is actually a picture of a boa digesting an elephant in the little prince’s perspective. Different point of views make different answers. It seems as common stereotype that people focus on the appearance of things and ignore what is inside. It is always difficult to see things underneath the materialistic and surface-based society we are. With narrow mindsets, it stunts our creativity and growth as a graphic designer.
“East vs West: Cultural Stereotypes Explained in 10 Simple Pictograms.” CNN, Cable News Network, 1 Oct. 2015, www.cnn.com/style/article/east-meets-west-pictographs/index.html?gallery=//cdn.cnn.com/cnnnext/dam/assets/150921130216-east-meets-west-perception.jpg.
Wei, Xing. “Gender Stereotypes Cleverly Summarized In Bright, Minimalist Pictograms.” DesignTAXI.com, designtaxi.com/news/368680/Gender-Stereotypes-Cleverly-Summarized-In-Bright-Minimalist-Pictograms/.