Chinese Posters During the Revolution

Ruoyi Fei 3172694

From 1950 to the 1980s, propaganda posters were an important vehicle for the communist country to convey its message to the Chinese people, promising enlightened leadership and concerted efforts to achieve a new and better society.

Posters are printed paper announcement or advertisement that is exhibited publicly. Whether promoting a product, an event, or a sentiment (such as patriotism), a poster will immediately catch the attention of the passerby. (Britannica Academic,1)

From 1950 to the 1980s, propaganda posters were an important vehicle for the communist country to convey its message to the Chinese people, promising enlightened leadership and concerted efforts to achieve a new and better society. Posters are printed paper announcement or advertisement that is exhibited publicly. Whether promoting a product, an event, or a sentiment (such as patriotism), a poster will immediately catch the attention of the passerby. (Britannica Academic,1) China's cultural revolution produced thousands of powerful social and political posters that informed the Chinese people of the sweeping changes in Chinese society. These colourful images of cultural celebrations, industrial development, agricultural production and revolutionary heroes are displayed in homes and public places across the country.(Cushing,1) Posters with Chinese characteristics painted the faces of the yellow people, honest and hard-working people, pugnacious military workers, or high-spirited political leaders. These poster designers come from different backgrounds, classes and characters, such as college teachers and students, traditional Chinese painters, folk artists and advertising designers. The designers are directed by communist party officials in studios that can produce the required images quickly and in large quantities. The reality of Chinese life is rarely the poster image of progress and affluence; In real life, popular support for the communist party, its leaders and its policies, and condemnation of its enemies may not be as wholehearted as in the poster world. Instead, the posters offer a glimpse of an unfulfilled future and an ideal that has since been abandoned by the Chinese leadership and replaced by a distinctive form of Chinese capitalism. The power and scope of the poster campaign are of great historical significance. Their unique style was the people's respect for communism at that time. The history of this period is of great significance to China and has paved the way for China's future political structure. So the propaganda of that period was also very significant. More than that, the Chinese posters have diplomatic significance. Many of the posters were inspired by the Soviet Union and showed the friendship between China and the Soviet Union. Even after China and the Soviet Union split, the art culture was innocent, beautiful art has been passed down to this day, and even influenced the propaganda posters in North Korea. Posters are a perfect medium to promote patriotic feelings.(The Guardian,1) In conclusion, the propaganda posters of China in that period had a great influence both on the national and international level, and their artistic characteristics were also very distinct, which was worth learning from the history of graphic design.

Warriors love reading Chairman Mao’s books most, 1966

 

China’s cultural revolution produced thousands of powerful social and political posters that informed the Chinese people of the sweeping changes in Chinese society. These colourful images of cultural celebrations, industrial development, agricultural production and revolutionary heroes are displayed in homes and public places across the country.(Cushing,1)Posters with Chinese characteristics painted the faces of the yellow people, honest and hard-working people, pugnacious military workers, or high-spirited political leaders.

These poster designers come from different backgrounds, classes and characters, such as college teachers and students, traditional Chinese painters, folk artists and advertising designers.

The designers are directed by communist party officials in studios that can produce the required images quickly and in large quantities.

The reality of Chinese life is rarely the poster image of progress and affluence; In real life, popular support for the communist party, its leaders and its policies, and condemnation of its enemies may not be as wholehearted as in the poster world. Instead, the posters offer a glimpse of an unfulfilled future and an ideal that has since been abandoned by the Chinese leadership and replaced by a distinctive form of Chinese capitalism.

The power and scope of the poster campaign are of great historical significance. Their unique style was the people’s respect for communism at that time. The history of this period is of great significance to China and has paved the way for China’s future political structure. So the propaganda of that period was also very significant. More than that, the Chinese posters have diplomatic significance. Many of the posters were inspired by the Soviet Union and showed the friendship between China and the Soviet Union. Even after China and the Soviet Union split, the art culture was innocent, beautiful art has been passed down to this day, and even influenced the propaganda posters in North Korea. Posters are a perfect medium to promote patriotic feelings. (The Guardian,1)

In conclusion, the propaganda posters of China in that period had a great influence both on the national and international level, and their artistic characteristics were also very distinct, which was worth learning from the history of graphic design. 

 

 

works cited

 

“Chinese Propaganda Poster Project”, University of Victoria. https://www.uvic.ca/library/featured/collections/about/Chinese-Propaganda-Posters.php. University of Victoria

Cushing, Lincoln and Ann Tompkins, Chinese Posters: Art from the Great Proletarian Cultural Revolution. San Francisco: Chronicle Books, 2007.

“Poster.” Britannica Academic, Encyclopædia Britannica, 8 Feb. 2020. academic-eb-com.ocadu.idm.oclc.org/levels/collegiate/article/poster/61040. Accessed 6 Apr. 2020.

The Sleeping Giant: how Chinese posters pushed products and propaganda, The Guardian.26 Feb.2020. The Sleeping Giant: how Chinese posters pushed products and propaganda.

Warriors love reading Chairman Mao’s books most, 1966

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