What is AR? It stands for Augmented Reality. By definition it is “taking digital or computer generated information (audio, video, images etc.) and overlaying them in a real time environment” (Kipper & Rampolia, 2012). It allows the user to experience the world with virtual objects. There is an integration of imagination and reality come to life. It provides an immersive and memorable experience for the user and is especially useful in today’s lifestyle.
We are heavily reliant on today’s technology, we have almost all the information at the tips of our hands. With much leisure, ease, and lack of stimulation that comes from social media, our minds look for something easy to grasp and understand just by a quick glance.
And so, how do this apply to graphic design?
According to Kipper & Rampolia they categorize AR as 5 things:
-field of research
-vision of future computing
-a new medium for creative expression
(Kipper & Rampolia, 2012)
Technology and the internet is a widely useful tool in today’s day and age and without staying updated to today’s modern technology, we fall behind on the latest efficient and innovative ways that we can best use design. Learning about the latest technology and how we can apply to our own practices benefits society’s to create a more immersive and enjoyable experience.
Even more so, studies say “AR will extend its reach from its current place in education, advertising, and a few other key areas to virtually all aspects of everyday life. Applications will become multi-person, but also personal.” (Craig, 2013). With that being said, we already see AR being used in video games, entertainment, sports, businesses and even medicine. All of which contribute to graphic design. Some examples include Snapchat filters or Pokémon GO.
Even more so, something we see nowadays are virtual assistants. These are AI’s (Artificial Intelligence) such as Siri (iPhone), Alexa (Amazon), and Google (Google Home). While they are voice activated it is still a type of AR. And in the case of Siri or Google Home that also has UI’s (User Interface) to accommodate the experience we see how “in the not so distant future, more of our sensory experiences will be augmented, including touch, taste, and smell (Craig, 2013). In this case, Siri is accommodated with the iPhone, and when asked a question Siri responds with presenting information on the UI in order to best communicate with the user.
It is important to stay informed and updated with the new trends and innovative ways that continue to shape the world of graphic design. Within the world of AR, designers need to think beyond a 2D screen and begin thinking outside of the box, literally. They must think three dimensional and consider the experience and how the environment interacts with the user. The world of AR challenges the designer of modern technology and as technology continues to rapidly advance, we must stay in touch with it to stayed informed and find the best way to relay our designs. These challenges open up a new chapter for creativity and immersive branding.
Bharadwaj, Himanshu. “New Realities: VR, AR, MR, and the Future of Design.” Toptal Design Blog, Toptal, 2 Nov. 2017, www.toptal.com/designers/product-design/vr-ar-mr-the-future-of-design.
Craig, Alan B.. Understanding Augmented Reality : Concepts and Applications, Elsevier Science & Technology, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/oculocad-ebooks/detail.action?docID=1183494.
Kipper, Greg, and Joseph Rampolla. Augmented Reality : An Emerging Technologies Guide to AR, Elsevier Science & Technology Books, 2012. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/oculocad-ebooks/detail.action?docID=1073012.
“The Essential Quality Graphic Designers Bring to the Virtual Reality Table.” Artwork Abode, 31 Oct. 2017, www.artworkabode.com/blog/role-of-graphics-designers-in-vr/.