I Wish I.M Pei was in out Textbook

I personally find that the textbook mentions a few highlights of Chinese design. No one could deny that China in history had produced a large number of fine designs. From Blue and white porcelain to modern designs, the rich heritage of Chinese design is frankly exposed to the world. However, this part of history is missing from the textbook. More importantly, I. M. Pei is missing from the textbook. He is a Chinese-American architect, who inherited the classic beauty of Chinese design and the simple beauty of the Western design. From looking at his work of Suzhou Museum, people could clearly see what I am talking about. He is beyond an architect. Views from every perspective could form a beautiful layout. 


Although he is not a graphic designer, he inspired the world and other designers to seek inspiration from the past. The way he uses water in his work, as a huge piece of mirror that reflects whatever view was showing. This opens up viewers’ visions in a quite creative way, however, this method had been used long time ago in garden design in China. Also, he applied one more ancient Chinese garden design method, which is letting the wall to be white. The idea of the white walls is using the walls as canvases, therefore, whatever is in the front of the wall or marks and stains left on the wall would form pieces of natural paintings. From these two approaches of his design, he lets us know that the old ways are not necessarily the wrong way, they could work better than the modern way if in the right context. 


The other important perspective that he looks at his design is combining. He combines the old and the new; he combines the void and the solid; he also combines the oriental and the western. In the design of the Louvre Pyramid, we could clearly see it is a piece of modern architecture, but what is hidden is the design element he used. Using water as a mirror once again, to expand people’s visions. The other hidden element is the repeating of shape. Triangles are the shape that is repeated over and over. In ancient Chinese design, repetitive shapes make a pattern, and the pattern was important for ancient China. Since the status of people can be classified by the kinds of patterns. Triangle represents static. As a result, using repetitive triangles can give people a sense of firmness. He combines western materials with Chinese idealogy and he combines Chinese design with western idealogy. 


There is a lot more to learn from him. His work is always impeccable no matter when. I wish him and his works were included in the textbook, so more people could get to know Chinese design.



NBA Logo Evolution

The NBA (National Basketball Association) has been around for more than 70 years. People from several generations absolutely enjoyed the games. Famous players had been discovered and became familiar faces on a daily bases. Not only them but also the impressions of some teams had tattooed into people’s minds. Especially following the tragic death of the world-famous basketball player, Kobe Bryant, more and more people from different social classes once again focused their eyes on the league. In 70 years, players have changed, teams have changed, and even logos have changed. There are connections between the league and the North American culture more than people would expect. From the perspective of a graphic designer, I could observe this connection by looking at their logos. Since “book designer William Addison Dwiggins first used the term ‘graphic design’” in 1922, there are huge changes in the field. From representational to non-representational; from complex to simple (to complex again, to be confirmed); from straightforward to conceptual. The NBA logos generally followed the changes. 


The NBA logos are a representation of a team, also an area. For instance, the logo of the Warriors from 1946 to 1969 portraited a presentation of an indigenous folk playing basketball. This would be considered as a legible representation of the bay area. From 1969 to 1997, the concept of the logo had been simplified. Image of the outline of California in combination with a basketball. At the year 1997, the Warriors has decided to change their team logo once again. This time, a logo that is seriously related to the term “warriors” has been created. The treatment or the approach to execute this logo is quite different from the previous ones. Computer rendering has applied. At this time period, the development of technology has empressed designers. For example, The cover of the June, 1997 edition of Wired, the 20th Century Fox logo and the google logos from 1998 to 2013. All these cases could show the trending style of logo design at the 20th century. Designers tend to showcase their ability by working with technology to create three-dimensional and well-rendered logos. At the year of 2010, the Warriors changed their logo again, the image has flattened once again to 2D. Concepts also got nerfed to just the Golden Gate Bridge to represent the bay area. This new logo is a bit of through back to the 1969- 1971 logo. The style is changing according to the culture; the culture is altering because of people; People got inspired by the past. There is a cycle in terms of the aesthetics in graphic design, although it is not periodic, it is rolling no matter what. 


Referencing the Warriors logo, this style cycle has happened to most of the teams in the NBA. Personally, I would get very excited when they change logos. I would also give out some of my personal comments to them as well. Such as 1970-1990 the Blazers logo is the best throughout the entire evolution. 


20th Century Fox Logo Google Logo Evolution  The cover of the June, 1997 edition of Wired the-blazers-logo the-rochet-logo the-warriors-logos

Work Cited

Ellis, Matt. “A Brief History of Graphic Design.” 99designs, 99designs, 24 May 2018,  99designs.ca/blog/design-history-movements/history-graphic-design/.

Hart, Lindsey. “Google Logo Set’s Evolution Throughout the Years.” Trademark Productions, Trademark Productions, 19 Mar. 2019, www.tmprod.com/blog/2019/google-logo-set/.

Marketing. “Evolution of NBA Team Logos.Orlando Magic, NBA.com/Magic, 25 Jan. 2013, www.nba.com/magic/cohen_feature_081611.html.

Thompson, Ben. “Steve Jobs at Macworld Boston in 1997.Stratechery by Ben Thompson, 21 July 2017, stratechery.com/2013/steve-jobs-at-macworld-boston-in-1997/.