BEST OF SWITZERLAND BY STEFAN KUNZ

Stefan Kunz
Stefan Kunz

This was a campaign by Stefan Kunz created for Zurich Airport which shows “Switzerland’s best brands and products after check-in with booths & displays for individual brands”(Stefan Kunz). The main technique used in this design is layering the objects. The first thing you see is the name of the project, then you look at the mountain, and at the back there are also words which create the third layer of texture. Therefore the hierarchy is very thoughtful. The red color is bold and has a lot of energy grabbing visitors’ attention right from the start of their visit to the country, and is also a signature Switzerland’s color combined with white background, as they have on their flag. Stefan Kunz is a Calligraphy artist, designer and illustrator who letters on almost everything he can get his hand on. He started as a graphic designer who was interested in typography and then transferred to hand lettering. His signature style is Typo X Photo, hand lettering integrated into beautiful landscapes. As a result, he became famous on social platforms which gave him an opportunity to work with such big clients as Asics, Adobe, Apple, Coca-Cola, Bombay Sapphire, Nokia, Hallmark, Hillsong, Skillshare, Microsoft, and many others.

Stefan Kunz
Stefan Kunz
Stefan Kunz
Stefan Kunz
Stefan Kunz
Stefan Kunz

This piece was displayed everywhere in Zurich Airport so it was quite a big project for just a calligrapher who’s famous on social platforms. Not sure if the campaign is still going on, probably not, but such experience gave him an opportunity to grow as a designer and get even better projects.

I feel that our textbook misses some contemporary artists and movements such as this one. Calligraphy is something as old as cave paintings. It’s a base which started the whole typography area of graphic design but with time and technological developments, design history threw away such movement as hand lettering which is still quite big area of nowadays design. I would add such artists as Stefan Kunz, Pokras Lampas, and other contemporary calligraphic artists to the next edition of the book to show how hand lettering movement developed with time and new technological inventions as it is a part of graphic design history too.


Works Cited

  • Kunz, Stefan. “Campaign for Airport Zürich.” STEFAN KUNZ, stefankunz.com/airport-zurich.

ENTER THE VOID BY POKRAS LAMPAS

Pokras Lampas, 2017
Pokras Lampas, 2017

“Enter the Void” is a calligraphic project created by Russian designer, Pokras Lampas for the biggest Nike flagship store in Europe. Pokras Lampas is “one of the most distinguished representatives of contemporary calligraphy in the world. He started creating graffiti in 2008 and shortly after was inspired by the ‘Calligraffiti’ movement. Later, Pokras Lampas was invited to become an official Calligraffiti ambassador whilst working on his self-developed ‘Calligrafuturism’ style and technique. He is particularly involved in street art projects, exhibitions and other related projects since 2013 and regularly works with major Russian and international brands. Recently, Pokras Lampas started to collaborate with high fashion brands and developed a menswear collection”(Opera Gallery).

Den Bychkovsky, 2017
Den Bychkovsky, 2017

The concept of this project is 3 x 3 x 3 meters art installation which almost like takes you inside itself creating a 3-dimensions illusion. It all is based on the fluorescent calligraphy and transparent ‘walls’.

 

Den Bychkovsky, 2017
Den Bychkovsky, 2017

This object is the winner of “Visioners of the Future” Nike contest.

Den Bychkovsky, 2017
Den Bychkovsky, 2017

This piece has a lot of energy to it because of all the expressive lines, brushstroke’s texture and paint splashes. Even though it’s a 2D piece it creates volume because of interconnection between all 3 planes. It’s hard to read these calligraphic elements therefore the writings create some sort of a background pattern on the transparent walls which works with the idea of void illusion. Color contrast between black and bright blue adds on to the whole composition.


Works Cited

  • Lampas, Pokras. “Покрас Лампас – NIKE x Pokras Lampas: 3D CALLIGRAPHY OBJECT.” Pokras Lampas, 2017,
    pokraslampas.com/nike-x-pokras-lampas-3d-calligraphy-object;
  • “Opera Gallery.” Opera Gallery,
    www.operagallery.com/pokras-lampas.