Blog Post 2

A new graphic designer I think should be featured in the next edition of Graphic Design: A new History is Stuart Ash; a famous Canadian who designed the Centennial Symbol in 1967 to represent Canadas 10 territories (a number in which was widely accepted at the time).

Ash was born in Hamilton Ontario in 1942 and went on to be one of the most famous Canadian Graphic Designers of our time. In 1963 he took an internship to “copper and Beatty” thus resulting in the development of his career but also Canada’s design history. It was as this company where Ash designed the very famous symbol for Canada; Centennial Symbol, to mark 100 years of confederation. It was also at this company there Ash met Fritz Gottschalk, who’s friendship would later lead to one of most famous design companies to be created.


Ash and Gottschalk founded the very famous corporation; Gottschalk+Ash, which is one of the worlds top agencies for design to this day. The two men bonded over their love of “International Style” which featured easy, clean and readable typographic styles, hence the inspiration for the Centennial symbol. In the late 60’s the international style was more very popular but Ash was practising this style before it was popular in North American, himself and Gottschalk were one of the prominent designers in the movement. The company later on partnered with various famous companies including: Four seasons, Calgary Airport, American Airlines, and Shell oil, to design their famous logos.


One of the reasons I think he should be featured in the new edition of the textbook is because of his influence on Canadian graphic design through his company and designing skills is a very important part of our history. He was a famous part in Canadas History and I think the textbook should include more Canadian designers. The textbook prominently featured designers from American or Europe but very little Canadian Designers, who in fact created a lot of designs that we know and love today; Roots, Harveys, and Lululemon among many.







Munari, Nicola-Matteo. “Stuart Ash.” Design Culture , 2015,

“Stuart Ash.” Canada Modern,

“Stuart Ash.” Stuart Ash | The Canadian Encyclopedia, 5 Aug. 2014,



Stuart Ash, Centennial Symbol, 1967


Emily Smith- Lucky Charms

Lucky charms cereal first made its debut in 1964 by the company “General Mills”. The designer of the iconic cereal was John Holahan, he wanted to create something similar to Cheerios but also add a personal element to it, so, he added marshmallow pieces resembling his favourite candy; circus peanuts. (Morioka,2014)  The mascot for the cereal is “lucky”, a happy go lucky leprechaun who likes to travel the world.  The original advertising for this cereal was one of the most expensive for this company since they used colored commercials and ads. (morioka, 2014).  They also promoted the cereal using collectable silverware sets, passport cards and even a kit to grow vegetables throughout various decades (Morioka, 2014).

The design of the cereal has evolved over time but still has kept the basics of its original design. The box has always been a bright red and includes a bowl of cereal its in design. The boxes through time have been more magical by making the cereal flow on the milk in a rainbow like fashion instead of just in a bowl. Their mascot, “lucky”, has also had some redesigns. IN the most recent one, he has been rendered in a more modern and detailed way. I feel as though each redesign of the character it has been done so in a way to fit the trends and styles of the particular era it came out.

The cereal is marketed towards kids and suppose to give off a magical and exciting feeling, hence their catch phrase “their magically delicious”. The design makes people feel “childlike” and like they can do and go anywhere.

Works Cited:

Morioka, Lynne, et al. “The Ultimate Guide to Lucky Charms.” A Taste of General Mills, 18 Mar. 2019,

John Holahan, 1964
John Holahan, 1964
unknown, 2010
unknown, 2010