Breaking Stereotypes

Jin Kim

While approaching Graphic Design: A New History and exploring a lot of historical significance of established graphic designers in the past, the content overall tends to focus on the history and art knowledge. We all know that it is extremely important to learn and look over the designers who have been aesthetically inspiring over the countries. However, the book itself often lacks provoking readers’ creativity as it regularly consists of the history of designers and art movement/technique. 

 

I instead often consider graphic designers need to think about concrete stereotypes that exist in this modern world, which have put them into certain shapes. These stereotypes, which have been created from the past have somewhat made barriers in people’s lives and limited them from special and unique ideas. We as a society, believe in these stereotypes subconsciously and follow it as if they are a set of rules. Stereotypes have made factions in society, where many of us are judgemental and criticize others based on how they dress, what music they listen to, what they eat, what religion they believe in, how they even look, and what values they cherish.

 

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Yang Liu – East meets West

Stereotypes limit our perspectives, in the way we think and see things. For those who embrace stereotypes, often ignore new, creative ideas, and only follow what they always have believed in. One of the great examples of graphic design that challenges stereotype by Yang Liu provokes what west and east people hold in their thoughts. People say that designers need to think differently, however it has not been easy to be creative and unique due to our prejudiced mindsets.

 

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Yang Liu – Man meets Woman

People often say that man who does housework is modern and gentle, while woman doing housework is a natural thing as a housewife. Whether it is about the basis of sex, gender identity, race and ethnicity, age, and so forth, those minor standpoints definitely affect the way of designers’ thinking.

In the book called, The Little Prince, the little prince shows his drawing to people that looks like a brown hat. Although everyone is convinced that it is a brown hat, it is actually a picture of a boa digesting an elephant in the little prince’s perspective. Different point of views make different answers. It seems as common stereotype that people focus on the appearance of things and ignore what is inside. It is always difficult to see things underneath the materialistic and surface-based society we are. With narrow mindsets, it stunts our creativity and growth as a graphic designer.

Works Cited

“East vs West: Cultural Stereotypes Explained in 10 Simple Pictograms.” CNN, Cable News Network, 1 Oct. 2015, www.cnn.com/style/article/east-meets-west-pictographs/index.html?gallery=//cdn.cnn.com/cnnnext/dam/assets/150921130216-east-meets-west-perception.jpg.

Wei, Xing. “Gender Stereotypes Cleverly Summarized In Bright, Minimalist Pictograms.” DesignTAXI.com, designtaxi.com/news/368680/Gender-Stereotypes-Cleverly-Summarized-In-Bright-Minimalist-Pictograms/.

Evolution of Mercedes-Benz logo

Evolution of Mercedes-Benz logo

Mercedes-Benz is the German global automobile company that first appeared in 1926 currently under the name of Founder, Karl Benz. The corporation was originally made from the merging of two different automobile companies, Daimler-Motoren-Gesellschaft (DMG) founded in 1890 by Gottlieb Daimler and Benz & Cie founded in 1883 by Karl Benz. At the beginning of the 1900s, DMG first used the name Mercedes for their logo, when Gottlieb Daimler was asked to use his partner’s daughter’s name. His partner, Emil Jellinek, a European automobile entrepreneur who worked with DMG, drove the first Mercedes racing car at the race under the  pseudonym of Monsieur Mercedes. The origin idea of the Mercedes-Benz logo itself was also from DMG where they took a three-pointed star as their trademark in 1909. It was brought from an 1872 picture postcard that Daimler’s sons Paul and Adolf sent by their parents in Germany, explaining that the star would shine over the company and bring prosperity eventually. 

In 1926 when two companies were merged, they originally began with the name, Daimler-Benz AG, and later on everyone agreed to the revised name by combining two names, Mercedes and Benz. They also decided to keep the three-pointed star as their logo, which was a significant starting point of Mercedes-Benz. The logo itself has a meaning, which is about universal motorization with its engines dominating the land, sea, and air. Those three natural elements represent the three points. It is often revealed as a symbol of the company’s plan for world domination as well. 

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DMG- Mercedes (1902)

The first logo starts with DMG’s logo with the name Mercedes in an oval shape, which is probably not showing connections with the current Mercedes-Benz logo. The logo was later abandoned because of their closest competitor, the Italian brand Maserati also had an oval logo.

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Mercedes-Benz (1926)

The logo turns to a form of three pointing star with the name Mercedes Benz around it. They officially decide to designate the star symbol as their trademark.

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Mercedes-Benz (1933)

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Mercedes-Benz (2009)

The logo becomes more simplified, and gets rid of all the other decorative elements. The silver colour first became typical of the brand when their Mercedes-Benz W25, often called as “silver arrow”, made its involvement in the first Grand Prix at the Nürburgring. From 1933 till the end of World War II, the colour was black, and later comes back into silver with more stylished design.

Work cited

“Mercedes Logo.” 1000 Logos The Famous Brands and Company Logos in the  World, 1000logos.net/mercedes-logo/.

Wilkinson, Andy, et al. “Mercedes-Benz Logo Evolution.” Logo Design Love, 18 Mar. 2019, www.logodesignlove.com/mercedes-benz-logo-evolution.