representation of cultural arts

I personally believe it would be very helpful and informative to see more cultural and traditional pieces within our history textbooks for many are inadequately represented not gaining the recognition that is deserved. As all the art textbooks that I have come across do give a thorough understanding of worldwide arts and design nonetheless it is heavily comprised of the European arts. Yes, artists who are interested in doing further research on specific styles of art that they find are interesting are able to do so to further educate themselves. However, it is very unfortunate to see how brief and concise many cultural styles of art are being represented within our very own textbooks. From my own experiences growing up, I felt art had to be very eurocentric or westernized to be celebrated and accepted because I was only surrounded by what was shown in our textbooks and a part of the art history curriculum. But over the years it has been very interesting to see the representation of different cultures and ethnic backgrounds outside of textbooks. The recent recognition and celebration of our differences helping to inform one another of our cultures, values, and traditions to create a deeper understanding of one other.

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As an artist who is ethnically Korean, there has recently been an influx in attraction to the Korean culture through the numerous achievements that have been made throughout the years attracting many to the different sectors of what makes up Korean life and culture it is definitely lacking in the arts. As the visual and fine arts are nearly represented as much as the music, dance, and entertainment section. 

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There is such a richness in the traditional arts such as folk painting, calligraphy, mulberry paper (Hanji), and etc. Though Korean, Chinese, and Japanese art all share similar concepts, motifs, techniques, and forms as time has passed to each their own have developed into their own distinct styles.  As an example, not many know of the traditional Korean masks called 탈 (Tal) that are made of wood with a black cloth attached to the sides to mimic that of hair as the mask bearer has information about themselves revealed through the mask itself. When first looked upon they are not very appealing, almost grotesque and unappealing looking due to the saturated use of colours with exaggerated facial features. These masks are painted in primary colours to represent an individual’s personality and social class, and gender. 

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Works cited

  • “Korea Information – Culture and the Arts.” Korean Cultural Center New York, www.koreanculture.org/korea-information-culture-and-the-arts.
  • Panero, James, et al. “Korean Culture Is on the Rise. What About Korean Art?” National Endowment for the Humanities (NEH), www.neh.gov/humanities/2014/julyaugust/feature/korean-culture-the-rise-what-about-korean-art.
  • team, travel360.com editorial. “South Korea: Mask Unmasked.” Travel360.Com, 1 Sept. 2019, www.travel360.com/south-korea-mask-unmasked/.

 

Mercedes-Benz and its history

Mercedez-Benz and its history 

Anciea Kim

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Graphic design has become a very valuable tool within our society, as it is seen as a tool of capitalism in the 20th century. Graphic design is a fundamental aspect of the branding and marketing of what is being consumed. Not only contained to products but also services, technology, entertainment, etc that are being pushed out as it is encountered within everyday life. As the design has become a way to help create an identity for brands so they can be easily identifiable within the mass consumerism culture we live in today.

While staying on the idea of capitalism and mass consumerism, wealth comes into play as some people can afford more than others. For example, when the brand name Mercedes-Benz is brought up or if one were to come across the infamous three-pointed star certain words may come to mind; luxury, class, wealth, sophistication, etc. Essentially proving the importance of graphic design and how a company such as Mercedes-Benz has successfully been able to create an identity as a german automobile marque known for its luxury vehicle throughout the many years.  

The Mercedes-Benz logo depicts a three-pointed star that represents the domination of the earth’s elements; land, sea, and air. Beginning in 1902 after successfully getting a patent of the brand name “Mercedes”. The trademark logo of the 3 pointed stars later came in 1909. How did it get to the 3 pointed stars exactly? The logo was able to come into existence as it was a result of the combination of the two different companies, Benz Patent-Motorwagen and Benz & Cie.

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Yes, over time the three-pointed star had slight alterations to the logo, however, when looking from 1902 to the present time the logo has not changed very much. Other than the colour of the emblem itself from gold to silver as it gave off a more sophisticated and luxurious feel. 

As easy as it is to dismiss graphic design as unimportant, graphic design helps to change how we percieve life and how it affects the way we live. Every little aspect of the design has been created to convey or reflect a certain emotion or meaning by trying to reach out to a niche or mass market.

 

Benz Corporate history. (2014, December 18). Retrieved from https://www.mercedes-benz.com/en/classic/history/corporate-history/

Berman, N., Berman, N., Nat, Berman, N., Nat, Uncoached Corporation, & Uncoached Corporation. (2018, May 13). The History and Story Behind the Mercedes Logo. Retrieved from https://moneyinc.com/story-behind-the-mercedes-logo/

Design, I. (2018, April 22). Mercedes Logo Design History & Evolution of the Car Brand. Retrieved from https://medium.com/@inkbotdesign/mercedes-logo-design-history-evolution-of-the-car-brand-c6044502343f