In our textbook: graphic design a new history, there is an introduction to film posters of different cultures in different periods. New technology has promoted the development of the film industry, and movie posters are the reproduction of popular art, which is an important art for people. We can see the way in which the existing technology can be combined with the new technology. There is a section in our textbook that mentions Chinese film posters. It introduces some socialist realistic posters from the early 1960s and some contemporary posters designed by one of the greatest poster designers Huang Hai. I think the Chinese style of Chinese film posters also deserves to be introduced and added.
Chinese-style film posters are based on traditional Chinese culture and use Chinese elements to create a design style that combines tradition and modernity. For example, the poster of the film “I repaired cultural relics in the Palace Museum” makes use of Chinese historical relics and combines traditional Chinese calligraphy to convey the spirit of craftsmen in the film and bring the audience into the space and time of the film with Chinese style.
The Chinese style often uses a large area of white space to highlight the traditional, simple temperament. At the same time, it is also very common to see the use of white space to focus on the main expression of the place and leave the audience’s imagination space. Ink painting, landscape painting, fine brushwork and photos with ancient buildings and cultural relics are common elements in the Chinese style poster because these elements can bring a strong Chinese style to the whole poster. Traditional Chinese colors are often used in the design of the Chinese style poster. In the ancient Chinese traditional chromatographic system, the color department is relatively calm, and the use of color saturation is always not too high. Generally, in the process of color matching, the color will be matched with the general tone to create a more unified atmosphere for the whole poster. There is also an example of foreign movie posters incorporating Chinese style. The Chinese style poster design of “venom” adopts the technique of ink painting, which is easy to be dizzy, using the grey and black color of the ink, presenting the attitude of the venom in an incisive and vivid way in the form of fainting, and has the extremely visual tension.
At the same time, the choice of text is extremely exquisite. Chinese calligraphy font is a unique art form of Chinese characters. Different writing methods of the same character convey the different spirit and artistic conception, which makes Chinese characters of high artistic and aesthetic value. In Chinese style posters, there is no fixed composition format, so after knowing some basic composition formats, we can use it to make posters with Chinese style.