Chinese Posters During the Revolution

Ruoyi Fei 3172694

From 1950 to the 1980s, propaganda posters were an important vehicle for the communist country to convey its message to the Chinese people, promising enlightened leadership and concerted efforts to achieve a new and better society.

Posters are printed paper announcement or advertisement that is exhibited publicly. Whether promoting a product, an event, or a sentiment (such as patriotism), a poster will immediately catch the attention of the passerby. (Britannica Academic,1)

From 1950 to the 1980s, propaganda posters were an important vehicle for the communist country to convey its message to the Chinese people, promising enlightened leadership and concerted efforts to achieve a new and better society. Posters are printed paper announcement or advertisement that is exhibited publicly. Whether promoting a product, an event, or a sentiment (such as patriotism), a poster will immediately catch the attention of the passerby. (Britannica Academic,1) China's cultural revolution produced thousands of powerful social and political posters that informed the Chinese people of the sweeping changes in Chinese society. These colourful images of cultural celebrations, industrial development, agricultural production and revolutionary heroes are displayed in homes and public places across the country.(Cushing,1) Posters with Chinese characteristics painted the faces of the yellow people, honest and hard-working people, pugnacious military workers, or high-spirited political leaders. These poster designers come from different backgrounds, classes and characters, such as college teachers and students, traditional Chinese painters, folk artists and advertising designers. The designers are directed by communist party officials in studios that can produce the required images quickly and in large quantities. The reality of Chinese life is rarely the poster image of progress and affluence; In real life, popular support for the communist party, its leaders and its policies, and condemnation of its enemies may not be as wholehearted as in the poster world. Instead, the posters offer a glimpse of an unfulfilled future and an ideal that has since been abandoned by the Chinese leadership and replaced by a distinctive form of Chinese capitalism. The power and scope of the poster campaign are of great historical significance. Their unique style was the people's respect for communism at that time. The history of this period is of great significance to China and has paved the way for China's future political structure. So the propaganda of that period was also very significant. More than that, the Chinese posters have diplomatic significance. Many of the posters were inspired by the Soviet Union and showed the friendship between China and the Soviet Union. Even after China and the Soviet Union split, the art culture was innocent, beautiful art has been passed down to this day, and even influenced the propaganda posters in North Korea. Posters are a perfect medium to promote patriotic feelings.(The Guardian,1) In conclusion, the propaganda posters of China in that period had a great influence both on the national and international level, and their artistic characteristics were also very distinct, which was worth learning from the history of graphic design.

Warriors love reading Chairman Mao’s books most, 1966

 

China’s cultural revolution produced thousands of powerful social and political posters that informed the Chinese people of the sweeping changes in Chinese society. These colourful images of cultural celebrations, industrial development, agricultural production and revolutionary heroes are displayed in homes and public places across the country.(Cushing,1)Posters with Chinese characteristics painted the faces of the yellow people, honest and hard-working people, pugnacious military workers, or high-spirited political leaders.

These poster designers come from different backgrounds, classes and characters, such as college teachers and students, traditional Chinese painters, folk artists and advertising designers.

The designers are directed by communist party officials in studios that can produce the required images quickly and in large quantities.

The reality of Chinese life is rarely the poster image of progress and affluence; In real life, popular support for the communist party, its leaders and its policies, and condemnation of its enemies may not be as wholehearted as in the poster world. Instead, the posters offer a glimpse of an unfulfilled future and an ideal that has since been abandoned by the Chinese leadership and replaced by a distinctive form of Chinese capitalism.

The power and scope of the poster campaign are of great historical significance. Their unique style was the people’s respect for communism at that time. The history of this period is of great significance to China and has paved the way for China’s future political structure. So the propaganda of that period was also very significant. More than that, the Chinese posters have diplomatic significance. Many of the posters were inspired by the Soviet Union and showed the friendship between China and the Soviet Union. Even after China and the Soviet Union split, the art culture was innocent, beautiful art has been passed down to this day, and even influenced the propaganda posters in North Korea. Posters are a perfect medium to promote patriotic feelings. (The Guardian,1)

In conclusion, the propaganda posters of China in that period had a great influence both on the national and international level, and their artistic characteristics were also very distinct, which was worth learning from the history of graphic design. 

 

 

works cited

 

“Chinese Propaganda Poster Project”, University of Victoria. https://www.uvic.ca/library/featured/collections/about/Chinese-Propaganda-Posters.php. University of Victoria

Cushing, Lincoln and Ann Tompkins, Chinese Posters: Art from the Great Proletarian Cultural Revolution. San Francisco: Chronicle Books, 2007.

“Poster.” Britannica Academic, Encyclopædia Britannica, 8 Feb. 2020. academic-eb-com.ocadu.idm.oclc.org/levels/collegiate/article/poster/61040. Accessed 6 Apr. 2020.

The Sleeping Giant: how Chinese posters pushed products and propaganda, The Guardian.26 Feb.2020. The Sleeping Giant: how Chinese posters pushed products and propaganda.

Warriors love reading Chairman Mao’s books most, 1966

The Starbucks Logo Evolution

Have an iced latte every morning. It will add momentum to your day and open it up to a brighter day. Someone once said, Wake up and Smell the Coffee. Well, he wasn’t wrong. Every coffee lover knows that Starbucks is one of the best coffee. In Toronto, there are a lot of Starbucks stores. Starbucks’ logo and packaging have a unique design, can always arouse people’s interest and attention. People who don’t drink coffee also know that it is “Starbucks”.” The logo is very important to a brand or a store, just like the face of a person. The logo of Starbucks nowadays which we are familiar with is a siren character with no brand text. And the colour is the classic Starbucks colour combination which is white and deep green. But before this one, the Starbucks logo has changed several times. Let’s take a look at how it has changed.

The first Starbucks logo designed in 1971 featured the topless ‘Siren’ with two fishtails. The logo design comprised of a circular ring surrounding the mythical two-tail mermaid figure in a coffee brown colour palette. The reason why siren is chosen is that coffee has a seafaring history, and siren symbolized the role of seduction in the ocean. ( Fuller, 1) The outer ring is the brand name. A logo is almost like someone’s face. If they change it, it’s almost like you don’t recognize the person anymore,” says Dr. Oswald. The second version of the Starbucks logo in 1987 has a dramatic change. The theme of the logo focal on the face of the siren and the bottom body part of the siren has remained. The biggest change is the colour, from coffee brown to green. Moreover, the green colour palette was introduced to represent the growth, freshness, uniqueness and prosperity of Starbucks, which was acquired by Howard Schultz. ( Raghav, 1) and it added two more stars on the outer ring which between the brand texts. The third version in 1992 has a relatively minor change, it simplifying the portrayal of a siren and leaving only the head and two fishtails. The last version was changed in 2011 which is the logo we can see nowadays. The designer is Terry Heckler. The revised, streamlined logo design featured the enlarged image of the siren in green colour. The wordmark and the stars disappeared from the design. ( Raghav, 1) Removing the brand name is a controversial move, but the designer’s goal is to make the logo stand alone.”All you need to do is see the apple and you think of Apple computers. With the Nike icon, with time, they removed the ‘Nike’ and left the swoosh. The brand is so strong, it doesn’t need to have the name on the logo.”( Fuller, 1)

history-of-the-starbucks-logo-1

All in all, a logo plays a vital role in the promotion of a brand.


Work Cited

Fine Print NYC, “History of the Starbucks Logo”, June 20, 2016. https://www.fineprintart.com/history-of-the-starbucks-logo/.

Fuller Elizabeth,  “Starbucks logo change: No name. More mermaid. Will it sell more coffee?”, The Christian Science Monitor. January 6, 2011. https://www.csmonitor.com/Business/new-economy/2011/0106/Starbucks-logo-change-No-name.-More-mermaid.-Will-it-sell-more-coffee.

Raghav Saumya, “Starbucks Logo – An Overview of Design, History And Evolution”, Designhill, March 23, 2016. https://www.designhill.com/design-blog/starbucks-logo-overview-of-design-history-and-evolution/.